Database
Packaging Buyers Database
Brand owners and retailers that buy packaging, by end use and headquarters, with the public recyclability, recycled-content, plastic-reduction and reuse commitments they have published and their latest reported progress.
By Sandeepa Kulkarni
Sources consulted 12 October 2026
Status: Live Sourced from company reports; not yet re-checked by a second analyst. How this database works
42Companies
98Packaging targets tracked
9Headquarters countries
11Targets reported as missed
Download targets (CSV) One line per target, with quotes and sources. Please cite Strategic Packaging Insights.
| Company | End uses | HQ | Headline target | Targets |
|---|---|---|---|---|
| AB InBev | Beverage | Belgium | 100% of packaging returnable or made from majority recycled content by 2025 | 1 |
| Ahold Delhaize | Retail | Netherlands | Reduce virgin plastic in own-brand primary product packaging by 5% vs 2021 | 3 |
| ALDI UK | Retail | United Kingdom | Reduce, reuse and recycle 100% of packaging (no year stated) | 1 |
| Alibaba Group | E-commerce | China | Reduce packaging materials in logistics (no numeric target stated) | 2 |
| Amazon | E-commerce, Retail | United States | Reduce share of shipments with single-use plastic delivery packaging (no numeric target stated in source) | 3 |
| Carrefour | Retail, E-commerce | France | 100% reusable, recyclable or compostable packaging for own brand products by 2025 | 4 |
| Colgate-Palmolive | Personal care, Home care | United States | All packaging recyclable, reusable or compostable (2025 Strategy) Missed | 3 |
| Dabur India | Personal care, Food, Pharma and health | India | 80% reusable, recyclable or compostable packaging by FY 2028 In progress | 3 |
| Danone | Food, Beverage | France | 95% or more of packaging designed for recycling by 2030 In progress | 3 |
| Diageo | Beverage | United Kingdom | 35% recycled content in PET bottles by 2025 Met | 3 |
| General Mills | Food | United States | 100% of packaging designed to be recyclable or reusable by 2030 In progress | 1 |
| GSK | Pharma and health | United Kingdom | 25% environmental impact reduction for product and packaging by 2030 | 1 |
| Haleon | Pharma and health, Personal care | United Kingdom | Develop solutions for all product packaging to be recycle-ready by 2025 and recyclable or reusable by 2030 | 2 |
| HEINEKEN | Beverage | Netherlands | Increase the share of volume sold in reusable packaging to 43% by 2030 | 1 |
| Henkel | Home care, Personal care, Other | Germany | 35% or more recycled plastics in packaging for consumer products by 2030 | 2 |
| Hindustan Unilever | Home care, Personal care, Food | India | Collect and process more plastic packaging than it sells by 2025 (Unilever goal) | 2 |
| ITC Limited | Food, Personal care, Tobacco | India | 100% of packaging reusable, recyclable or biodegradable (no year stated on page) | 2 |
| Kenvue | Pharma and health, Personal care | United States | Reduce virgin plastic by 25% by 2025 (2020 base year) Met | 1 |
| Keurig Dr Pepper | Beverage | United States | Packaging designed to be recyclable or compostable (no target stated in source) | 1 |
| Kimberly-Clark | Personal care | United States | Reduce plastics footprint by 50% by 2030 from a 2019 base year In progress | 2 |
| L'Oréal | Personal care | France | Reduce virgin plastic for product packaging by 50% in absolute terms by 2030 vs 2019 | 2 |
| Lidl | Retail | Germany | 20% less plastic in own-brand product packaging by 2025 | 3 |
| Marico | Personal care, Food | India | 100% recyclable packaging by 2025 | 1 |
| Mars | Food | United States | 30% recycled content to reduce virgin plastic use (no target year stated on page) | 2 |
| McDonald's | Foodservice | United States | Source 100% of primary guest packaging from renewable, recycled or certified materials by the end of 2025 | 3 |
| Mondelēz International | Food | United States | About 98% or more of packaging designed to be recyclable by 2030 In progress | 4 |
| Nestlé | Food, Beverage | Switzerland | Reduce virgin plastic use by 12%-17% by 2030 versus an adjusted 2018 baseline In progress | 4 |
| Nestlé India | Food, Beverage | India | Packaging designed for recycling (Nestlé global target cited: 90% recyclable by 2025) | 2 |
| PepsiCo | Beverage, Food | United States | Reduce absolute tonnage of virgin plastic by an average of 2% a year through 2030 In progress | 3 |
| Pfizer | Pharma and health | United States | Eliminate and reduce packaging materials for existing products (no numeric target or year) | 1 |
| Procter & Gamble | Home care, Personal care | United States | 100% of consumer packaging designed to be recyclable or reusable by 2030 In progress | 2 |
| Reckitt | Home care, Personal care, Pharma and health | United Kingdom | 100% of plastic packaging recyclable or reusable by 2025 Behind | 3 |
| Sanofi | Pharma and health | France | 100% of syringe vaccine packaging blister-free by 2027 On track | 2 |
| Starbucks | Foodservice, Beverage | United States | Design 100% of customer-facing packaging to be reusable, recyclable or compostable by the end of 2030 In progress | 3 |
| Target | Retail | United States | Make 100% of owned brand packaging recyclable by 2035 In progress | 2 |
| Tata Consumer Products | Beverage, Food | India | Increase recyclable packaging materials to 70% by FY 2026 In progress | 1 |
| Tesco | Retail | United Kingdom | 100% recyclability across all Own Brand packaging by 2025 Missed | 2 |
| The Coca-Cola Company | Beverage | United States | Use 35%-40% recycled material in primary packaging by 2035, including 30%-35% recycled plastic globally In progress | 3 |
| The Estée Lauder Companies | Personal care | United States | 75-100% of packaging recyclable, refillable, reusable, recycled or recoverable by 2025 | 4 |
| The Kraft Heinz Company | Food | United States | 100% recyclable, reusable or compostable packaging by 2025 | 2 |
| Unilever | Personal care, Home care, Food | United Kingdom | Reduce virgin plastic in product packaging by 30% by 2026 and 40% by 2028 versus 2019 In progress | 4 |
| Walmart | Retail, E-commerce | United States | 100% of global private-brand packaging recyclable, reusable or industrially compostable by 2025 Missed | 4 |
Targets and progress are taken from each company's own published reports, with a quote and a link on its page. Status shows met or missed only where the company has reported the result. No contacts, purchase volumes, supplier relationships or pack specifications are listed.
About this database
- Purpose
- To help packaging makers and suppliers see what large buyers have committed to publicly, by end use and region, and how far they have got.
- Coverage
- 42 large brand owners and retailers so far, chosen for their size in packaging demand. It is not a complete list of buyers in any market.
- Data sources
- Each company's own sustainability, annual and ESG reports, press releases and filings, plus official sources where a pledge was made to a public body.
- Methodology
- For each target we record the wording, the target year, the latest progress the company reports and a short quote from the source. Status says met or missed only when the company states the result; otherwise it shows in progress or not reported.
- Limitations
- Companies report on different bases and years. Headquarters countries are added by our analysts and are not separately sourced. Rows have not yet been re-checked by a second analyst. No contacts, purchase volumes, supplier relationships or pack specifications are included.
- Access
- Free to read and to download as CSV. For an analysis of a buyer group for your products, ask for a buyer briefing.
Selling packaging to these companies?
We map a buyer's public commitments and deadlines to the materials and formats they affect, and assess the opportunity for converters and material suppliers.