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Foodservice, Beverage

Starbucks packaging profile

Starbucks is a global coffeehouse chain serving drinks in hot and cold cups. In fiscal 2025, 75% of its customer-facing packaging was reusable, recyclable or compostable.

By the SPI teamSources consulted 13 October 2026Status: LiveSourced from company reports; not yet re-checked by a second SPI team member.How this database works
Company profile

At a glance

Legal name
Starbucks Corporation1
Incorporated
Washington, USA (formed 1985)1
Headquarters
2401 Utah Avenue South, Seattle, Washington 98134, USA1
Listing
Nasdaq Global Select Market: SBUX1
Financial year end
Sunday closest to 30 September (FY2025 e1
Total net revenues (fiscal 2025)
USD 37,184 million (2025); USD 36,176 million (2024)2
Organic sales growth
-1% (2025)2
Employees
381,000 (28 Sep 2025)1
Markets
89 markets; 40,990 stores (21,514 company-operated, 19,476 licensed) at 28 September 20251
Note
Nestlé controls distribution of Starbucks packaged coffee in grocery and foodservice outside Starbucks stores under the Global Coffee Alliance, so packaging for those products may be Nestlé's.1
Note
627 stores were closed in Q4 fiscal 2025 under the 'Back to Starbucks' restructuring plan.1
End uses
Foodservice, Beverage
The business

Business and brands

Sales by category

  • Beverages73%1
  • Food23%1
  • Other4%1

Company-operated store revenue mix, 2025.

Brands by category

Brands named in the 10-K1
  • Starbucks Coffee
  • Starbucks Reserve
  • Teavana
  • Ethos
Store formats1
  • Starbucks (company-operated stores)
  • Starbucks (licensed stores)
  • Siren Retail
Markets

Geographic footprint

  • North America produced 74% of fiscal 2025 net revenues, International 21% and Channel Development 5%.1
  • Company-operated stores: U.S. 10,047, China 8,009, Japan 1,883, Canada 967, U.K. 524. Largest licensed markets: U.S. 6,813, Korea 2,077, Latin America 1,813, U.K. 900, Turkey 762, Indonesia 597, Taiwan 592, Thailand 550, Philippines 520, Canada 480.1
As the company reports it

Packaging profile

Formats and materials the company itself reports using, in its own reporting. No pack specifications, volumes or supplier names beyond what it has published.

FormatMaterialWhat the company reports
Hot cupPaperboard, recycled fibreU.S. hot cups include 30% post-consumer recycled content3
Cold cupPET, rPETCold cups redesigned to use 10% to 20% less plastic in North America; rPET integrated in cold cups across company-owned markets3
Cold cupPPPolypropylene cold cups earned How2Recycle 'Widely Recyclable' designation in the U.S. (February 2026)5
Hot cup and lidPaperboard, mineral coating, moulded fibre lidEurope: takeaway cup with mineral (silica) based coating replacing the plastic lining, fibre lid with the same coating, paperboard from Northern European forests; certified home compostable and widely recyclable; in ten European countries4
StrawsPlastic (eliminated)Plastic straws eliminated since 20203
Reusable cupsMixedReuse: 4.6% of beverages sold in reusable cups in FY25 (2.6% in FY24); ceramic mugs, glasses and personal cups; Petaluma community-wide reusable cup project3
All packagingRecycled materials25% of packaging made from recycled materials in FY25 (23% in FY24, 25% in FY19)3

Reporting scope: Packaging data cover packaging materials used in direct operations and licensed stores and all other packaging materials purchased by Starbucks Corporation; operational packaging metrics are third-party verified by Burns & McDonnell.3

Packaging suppliers

  • Transcend Packaging (designs and makes the European home-compostable cup at Ystrad Mynach, Wales), Qwarzo (mineral-based coating) and Metsä Board (paperboard), named by Starbucks 6 May 20254

Industry and recycling partners named by the company3

  • NextGen Consortium (Closed Loop Partners)
  • The Recycling Partnership (Polypropylene Recycling Coalition)
  • How2Recycle / GreenBlue
  • Circular Services (USD 10 million investment)
  • WWF
  • AIM-Progress
  • Retail Industry Leaders Association
The register

Packaging targets and progress

Targets and progress are taken from each company's own published reports, with a quote and a link on its page. Status shows met or missed only where the company has reported the result. No contacts, purchase volumes, supplier relationships or pack specifications are listed.

Recyclable, reusable or compostable In progress By 2030 Sourced, not yet re-checked

Design 100% of customer-facing packaging to be reusable, recyclable or compostable by the end of 2030

Latest reported: 75% (FY25)

From the source“Design 100% of Starbucks customer-facing packaging to be reusable, recyclable or compostable by the end of 2030.”

Starbucks – Fiscal 2025 Global Impact Report · Jul 2026

Less virgin plastic Not reported By 2030 Sourced, not yet re-checked

Reduce virgin plastics in all packaging by 5% by the end of 2030 vs FY19

Latest reported: 11% change vs FY19 (FY25; direction not stated in table)

From the source“Reduce virgin plastics in all packaging by 5% by the end of 2030 vs FY19.”

Starbucks – Fiscal 2025 Global Impact Report · Jul 2026

Reuse Not reported Sourced, not yet re-checked

Beverages sold in reusable cups (no numeric target stated)

Latest reported: 4.6% of beverages (FY25)

From the source“beverages ordered in reusable cups increased by 77%”

Starbucks – Fiscal 2025 Global Impact Report · Jul 2026

Recycled content In progress By 2030 Sourced, not yet re-checked

Use 25% recycled content in packaging by end of 2030, dependent on recycled content availability

Latest reported: 25% (FY25); FY19 baseline also 25%, FY24 23%; company does not say the goal is met

From the source“and utilize 25% recycled content in our packaging, dependent on recycled content availability.”

Starbucks – Fiscal 2025 Global Impact Report · Jul 2026

Commitments

Commitments and baselines

Every packaging and supply-chain commitment the company has published, with its baseline and the latest progress it reports. Status says met or missed only where the company states the result.

CommitmentByBaselineLatest reportedStatus
2030 environmental goalsDesign 100% of customer-facing packaging to be reusable, recyclable or compostable by end of 20303203067% (FY19)75% (76% in FY24) (2025)In progress
2030 environmental goalsReduce virgin plastics in all packaging by 5% by end of 2030 vs FY1932030FY19Unsigned 11% change vs FY19 (14% in FY24); other rows in the table use minus signs for reductions, so this may be an increase (2025)In progress
2030 environmental goalsUse 25% recycled content in packaging, dependent on recycled content availability3203025% (FY19)25% (23% in FY24) (2025)In progress
2030 environmental goals50% absolute reduction in scope 1, 2 and 3 GHG emissions by end of 2030 vs FY193Scope 3 category 1 covers purchased goods, which include packaging (SPI note)2030FY19Total emissions +7% vs FY19; Scope 3 +8%; purchased goods and services 7,317,622 tCO2e vs 6,720,134 in FY19; company is reassessing the goal (2025)In progress

Initiatives and pacts the company names

  • NextGen Consortium (cup recovery), managed by Closed Loop Partners' Center for the Circular Economy5 as of 2 Feb 2026
  • AIM-Progress3 as of 1 Jul 2026
  • Retail Industry Leaders Association3 as of 1 Jul 2026
Last 24 months

Recent packaging developments

  1. Fiscal 2025 Global Impact Report: 75% of customer-facing packaging reusable, recyclable or compostable (76% in FY24); 25% recycled materials; 4.6% of beverages in reusable cups; USD 10 million invested in Circular Services; company reassessing its 2030 emissions goal.3

  2. Polypropylene cold cups earned How2Recycle 'Widely Recyclable' designation in the U.S., with more than 60% of U.S. households able to recycle them; work through the NextGen Consortium.5

  3. Fiscal 2025 10-K cites EPR obligations for product packaging, plastic packaging levies and rules targeting plastic use as growing regulatory requirements.1

  4. Starbucks launched a home-compostable, widely recyclable takeaway cup with mineral coating and fibre lid in ten European countries, made by Transcend Packaging with Qwarzo coating and Metsä Board paperboard.4

  5. Earth Month update: boosting cup recycling access through the NextGen Consortium and supporting the Petaluma reusable cup trial.6

SPI analysis

Regulatory exposure

SPI analysis Our reading of the sourced facts above. Not company-reported, not legal advice.

Basis: Presence is taken from the 10-K store tables1 and the European cup announcement4. Starbucks is the producer for packaging used in company-operated stores and for packaging it buys for licensed stores (s3 scope note); in licensed-only markets the licensee may hold legal producer obligations. As a foodservice business with paper cups, plastic cold cups, lids and food packaging, single-use foodservice bans, PFAS limits for food contact and the EU HORECA single-use restrictions are relevant. Rule IDs are from the SPI Regulation Tracker. Applicability is SPI's reading, not legal advice.

JurisdictionRules in the Regulation Tracker
European UnionHome-compostable cup in ten European countries including Germany, France, Austria, Spain and Portugal4

PR-EU-008 bars single-use plastic packaging for food and drinks consumed on HORECA premises from 2030; PR-EU-002 PFAS limits apply to food-contact cups and wraps.

GermanyNamed market for the European cup4

Single-Use Plastics Fund levy covers beverage cups and takeaway food containers.

FranceNamed market for the European cup4
SpainNamed market for the European cup4
AustriaNamed market for the European cup4

Tracker rule is beverage deposit; Starbucks bottled drink sales there not confirmed.

IrelandNot confirmed in the sources reviewed (may be within licensed 'All Other' markets)

Tracker rule is beverage DRS only.

PortugalNamed market for the European cup4

Tracker rule is beverage DRS; bottled drink sales not confirmed.

PolandNot confirmed in the sources reviewed (may be within licensed 'All Other' markets)

Tracker rule is beverage DRS only.

United Kingdom524 company-operated and 900 licensed stores1

Plastic Packaging Tax applies to plastic cold cups and lids under 30% recycled content; England and Wales single-use plastic bans cover foodservice items.

United States10,047 company-operated and 6,813 licensed stores1

Packaging EPR in seven states, California SB 343 labelling, and EPS and PFAS foodware bans in California, Washington and Oregon.

Canada967 company-operated and 480 licensed stores1

Federal single-use plastics ban covers straws, stir sticks and certain foodservice ware.

IndiaNot confirmed in the sources reviewed (may be within licensed 'All Other' markets)

Applies if Starbucks or its partner places plastic packaging or single-use items on the Indian market.

China8,009 company-operated stores1

Ban on non-degradable plastic straws in food service.

Japan1,883 company-operated stores1

Plastic Resource Circulation Act covers specified single-use plastic items supplied by businesses such as cutlery and straws.

AustraliaNot confirmed in the sources reviewed (may be within licensed 'All Other' markets)
New ZealandNot confirmed in the sources reviewed (may be within licensed 'All Other' markets)

Applies if Starbucks-branded stores operate in New Zealand.

VietnamNot confirmed in the sources reviewed (may be within licensed 'All Other' markets)
Philippines520 licensed stores1

Licensee may be the obliged enterprise.

Indonesia597 licensed stores1

Licensee may be the producer.

ChileLatin America licensed stores (1,813)1; Chile not named
ColombiaLatin America licensed stores1; Colombia not named
BrazilLatin America licensed stores1; Brazil not named
KenyaNot confirmed in the sources reviewed (may be within licensed 'All Other' markets)
South AfricaNot confirmed in the sources reviewed (may be within licensed 'All Other' markets)
United Arab EmiratesNot confirmed in the sources reviewed (may be within licensed 'All Other' markets)

Dubai ban on single-use cups and lids from 2026 would apply directly to cafe packaging if stores operate there.

Plastic taxes: Plastic taxes and levies in the tracker that can apply: UK Plastic Packaging Tax (PR-GB-001) on plastic cold cups and lids, Spain's non-reusable plastic packaging tax (PR-ES-001) and Germany's Single-Use Plastics Fund levy (PR-DE-002) on cups and takeaway containers. The 10-K itself flags plastic packaging levies and EPR laws as growing risks. The EU plastic own resource (PR-EU-017) is paid by Member States, not by companies.

SPI analysis

What this means for packaging suppliers

SPI analysis Our reading of the sourced facts above. Not company-reported, not legal advice.

Starbucks buys packaging for about 41,000 stores, and its main need is cups and lids. Its 2030 goal is to make all customer-facing packaging reusable, recyclable or compostable, but progress slipped to 75% in FY25, so the remaining quarter, likely lined cups, lids and food wraps, is where change is needed. In Europe it has moved to a plastic-free, mineral-coated paper cup and fibre lid, which signals demand for barrier coatings and moulded fibre lids that meet home-compostable and recyclable claims, especially as the EU limits single-use plastic for dine-in from 2030 and PFAS in food contact. In North America it is backing polypropylene cold cups now rated widely recyclable, rPET in cold cups and 30% recycled fibre in hot cups, while its virgin plastic figure is not yet moving clearly toward the 5% cut. Reuse is growing but small at 4.6% of drinks. EPS and PFAS foodware bans in U.S. states and Canada, the UK plastic tax and Dubai's cup and lid ban add pressure. The named European suppliers are Transcend Packaging, Qwarzo and Metsä Board; beyond these, this describes demand signals, not who supplies.

Limits

Data gaps

What the sources reviewed do not show, or what we could not confirm. Know something we have missed? Tell the SPI team and we will check it.

  • Direction of the 11% virgin plastic change vs FY19 is not stated in the Impact Report.
  • Country store counts for most European, African, Middle Eastern and Latin American markets are not broken out ('All Other' and 'Latin America'), so presence in many tracker jurisdictions is not confirmed.
  • 10-K filing date recorded as November 2025; exact date not confirmed.
  • Ellen MacArthur Foundation and Plastics Pact memberships are not mentioned in the sources reviewed.
  • Packaging tonnage by material is not reported in the sections read.
  • Fiscal 2026 10-K (year ended September 2026) not yet available; any change to the China retail business is not covered.
  • Which packaging obligations sit with licensees rather than Starbucks is not stated.
  • Packaging for packaged coffee sold through Nestlé is outside this profile.
Evidence

Sources

  1. Starbucks Corporation – Form 10-K for fiscal year 2025Regulatory filing · published Nov 2025 · consulted 13 Oct 2026
  2. Starbucks – Q4 and fiscal 2025 results (Exhibit 99.1)Regulatory filing · published 29 Oct 2025 · consulted 13 Oct 2026
  3. Starbucks – Fiscal 2025 Global Impact ReportCompany publication · published 1 Jul 2026 · consulted 13 Oct 2026
  4. Starbucks Stories EMEA – Starbucks redesigns its iconic white takeaway cup in EuropeCompany publication · published 6 May 2025 · consulted 13 Oct 2026
  5. Starbucks – Polypropylene Cups Earn Widely Recyclable Designation, Expanding Access to Curbside Recycling NationwideCompany publication · published 2 Feb 2026 · consulted 13 Oct 2026
  6. Starbucks – Celebrating our progress this Earth MonthCompany publication · published 22 Apr 2025 · consulted 13 Oct 2026

Targets in the register above link to their own source. Facts are summarised in the SPI team's words; quotes are marked.

Method

About the SPI Buyers Database

Purpose
To help packaging makers and suppliers see what large buyers have committed to publicly, by end use and region, and how far they have got.
Coverage
42 large brand owners and retailers so far, chosen for their size in packaging demand. It is not a complete list of buyers in any market.
Data sources
Each company's own sustainability, annual and ESG reports, press releases and filings, plus official sources where a pledge was made to a public body.
SPI Methodology
For each target we record the wording, the target year, the latest progress the company reports and a short quote from the source. Status says met or missed only when the company states the result; otherwise it shows in progress or not reported.
Limitations
Companies report on different bases and years. Headquarters countries and end uses are assigned by the SPI team and are not separately sourced. Rows have not yet been re-checked by a second SPI team member. No contacts, purchase volumes, supplier relationships or pack specifications are included.
Access
Free to read and to download as CSV. For an analysis of a buyer group for your products, ask for a buyer briefing.
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Questions people bring
  1. Q1

    Which material should replace our current pack?

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  2. Q2

    How do our targets compare with our peers'?

    We benchmark the public packaging commitments and reported progress of the companies you name, each with its source.