100% of consumer packaging designed to be recyclable or reusable by 2030
Latest reported: 80% (FY 24/25)
From the source“80% of our consumer packaging is designed to be recyclable or reusable.”
Home care, Personal care
Procter & Gamble packaging profile
Procter & Gamble sells household and personal care brands. It reports 80% of its consumer packaging was designed to be recyclable or reusable in fiscal 2024/25.
Company profile
At a glance
- Legal name
- The Procter & Gamble Company1
- Incorporated
- Ohio, USA (incorporated 1905; first established as a New Jersey corporation in 1890)1
- Headquarters
- One Procter & Gamble Plaza, Cincinnati, Ohio 45202, USA1
- Listing
- New York Stock Exchange: PG1
- Financial year end
- 30 June1
- Net sales (fiscal year ended 30 June 202
- USD 87,032 million (2026); USD 84,284 million (2025)2
- Organic sales growth
- 1% (2026)2
- Employees
- About 104,000 (30 Jun 2026)1
- Markets
- About 180 countries and territories1
- Note
- Sales to Walmart Inc. and its affiliates were approximately 16% of total sales in fiscal 2026, 2025 and 2024.1
- Note
- The 10-K names petroleum-derived materials such as resins among input cost exposures and lists negative perceptions of plastic packaging and corporate responsibility for packaging disposal among risks.1
- End uses
- Home care, Personal care
The business
Business and brands
Net sales by segment
| Segment | Net sales | Year |
|---|---|---|
| Beauty | USD 16,023 million2 | 2026 |
| Grooming | USD 6,918 million2 | 2026 |
| Health Care | USD 12,456 million2 | 2026 |
| Fabric & Home Care | USD 30,314 million2 | 2026 |
| Baby, Feminine & Family Care | USD 20,401 million2 | 2026 |
Brands by category
- Beauty1
- Head & Shoulders
- Herbal Essences
- Pantene
- Rejoice
- Native
- Old Spice
- Safeguard
- Secret
- Olay
- SK-II
- Grooming1
- Braun
- Gillette
- Venus
- Health Care1
- Crest
- Oral-B
- Metamucil
- Neurobion
- Pepto-Bismol
- Vicks
- Fabric & Home Care1
- Ariel
- Downy
- Gain
- Tide
- Cascade
- Dawn
- Fairy
- Febreze
- Mr. Clean
- Swiffer
- Baby, Feminine & Family Care1
- Luvs
- Pampers
- Always
- Always Discreet
- Tampax
- Bounty
- Charmin
- Puffs
As the company reports it
Packaging profile
Formats and materials the company itself reports using, in its own reporting. No pack specifications, volumes or supplier names beyond what it has published.
| Format | Material | What the company reports |
|---|---|---|
| All plastic packaging | PE, PET, PP | 681,000 metric tons of plastic packaging in FY 24/25, of which 126,000 metric tons (19%) recycled resin; resin mix PE 51%, PET 22%, PP 22%, other 5%4 |
| Corrugate, folding cartons, displays, labels | Paper/board | 2,121 thousand metric tons of paper packaging in FY2025 (71% recycled, 29% virgin; 98% of virgin fibre third-party certified; 40% of virgin fibre paper packaging FSC certified); scope covers corrugate, folding cartons, displays, paper labels5 |
| Razor pack | Paper/board | Gillette and Venus premium refillable razor packs moved to a plastic-free recyclable cardboard box with at least 50% recycled material and FSC-certified paper, available in every P&G region8 |
| Bottle (replacing blister) | Plastic | Vicks DayQuil and NyQuil moved from non-recyclable blister packs to recyclable bottles8 |
| Bottle | Plastic | Head & Shoulders BARE bottle uses 45% less plastic than the traditional 300 mL Head & Shoulders bottle7 |
| Electric toothbrush packaging | EPS removed | All EPS removed from Oral-B packaging7 |
| Refill | Plastic | Refill formats: Dawn Powerwash refill for reusable sprayer; Dawn Ultra refill sizes for EZ Squeeze bottles8 |
| Plastic packaging | Recycled resin | Recycled resin in plastic packaging doubled since fiscal 20187 |
Reporting scope: FY 24/25 packaging data cover 1 April 2024 to 31 March 2025. The virgin plastic intensity metric uses shipment volume following SBTi guidance; the 2018 baseline was updated to better reflect FY 17/18 data. Paper packaging data are supplier self-reported and cover an estimated 90%+ of supply volume.4
Packaging suppliers
No packaging supplier relationship is publicly announced in the sources reviewed. PureCycle licensed P&G's polypropylene dissolution technology and Dow has a 2024 joint development agreement on polyethylene recycling; these are technology partners, not announced packaging suppliers.
Industry and recycling partners named by the company4
The register
Packaging targets and progress
Targets and progress are taken from each company's own published reports, with a quote and a link on its page. Status shows met or missed only where the company has reported the result. No contacts, purchase volumes, supplier relationships or pack specifications are listed.
Reduce virgin petroleum plastic in consumer packaging by 50% per unit by 2030 vs 2018
Latest reported: 24% reduction (FY 24/25)
From the source“Reduce our use of virgin petroleum plastic in our consumer packaging by 50% per unit (vs. 2018 baseline”
100% of paper packaging recycled or third-party certified virgin content by 2030
Latest reported: >99% (FY 24/25)
From the source“100% of our paper packaging is either recycled or third-party certified virgin content”
Reduce supply chain emissions (including purchased packaging materials) by 40% per unit by 2030 vs 2020
Latest reported: 11% reduction (FY 24/25)
From the source“Reduce supply chain emissions by 40% per unit vs. 2020 baseline”
Commitments
Commitments and baselines
Every packaging and supply-chain commitment the company has published, with its baseline and the latest progress it reports. Status says met or missed only where the company states the result.
| Commitment | By | Baseline | Latest reported | Status |
|---|---|---|---|---|
| Ambition 2030100% of consumer packaging designed to be recyclable or reusable4 | 2030 | 55% (2020) | 80% | In progress |
| Ambition 2030Reduce virgin petroleum plastic in consumer packaging by 50% per unit vs 20184 | 2030 | FY 17/18 | 24% reduction per unit | In progress |
| Ambition 2030100% of paper packaging recycled or third-party certified virgin content5 | 2030 | – | >99% recycled or third-party certified (FY2025) | In progress |
| Ambition 2030 / net zero 2040Reduce supply chain emissions (purchased raw and packaging materials and other categories) by 40% per unit vs 2020; net zero across supply chain and operations by 20406Scope explicitly includes packaging materials | 2030 | 2020 (restated FY 24/25) | 11% reduction across all categories | In progress |
Initiatives and pacts the company names
- Alliance to End Plastic Waste (named partner)4 as of 13 Oct 2026
- HolyGrail 2.0 digital watermark initiative4 as of 13 Oct 2026
- The Recycling Partnership coalitions (Film & Flexibles, Polypropylene, PET)4 as of 13 Oct 2026
- Endorses Consumer Goods Forum packaging EPR principles (endorsement, not a stated membership)4 as of 13 Oct 2026
Last 24 months
Recent packaging developments
FY2026 10-K lists reducing intensity of virgin petroleum-based plastic in packaging and designing more consumer packaging to be recyclable or reusable among sustainability priorities, and cites packaging perceptions and packaging disposal responsibility as risks.1
Company article: 80% of consumer packaging designed to be recyclable or reusable (up from 55% in 2020); recycled resin in plastic packaging doubled since fiscal 2018; Head & Shoulders BARE bottle with 45% less plastic; EPS removed from Oral-B packaging; paper packaging for Gillette and Venus razors.7
Company article: Gillette and Venus refillable razor packs moved to plastic-free recyclable cardboard (at least 50% recycled, FSC-certified) in every region; Vicks DayQuil and NyQuil moved from blisters to recyclable bottles; PureCycle licensed P&G's PP recycling process; Dow joint development on PE recycling.8
SPI analysis
Regulatory exposure
SPI analysis Our reading of the sourced facts above. Not company-reported, not legal advice.
Basis: Presence is taken from subsidiaries listed in Exhibit 213 and the 10-K statement that products are sold in about 180 countries and territories1. P&G sells household, personal care and over-the-counter health products, mostly in plastic bottles, tubs, film and paperboard, so beverage deposit and food-contact PFAS rules are not applied. Rule IDs are from the SPI Regulation Tracker. Applicability is SPI's reading, not legal advice.
| Jurisdiction | Rules in the Regulation Tracker |
|---|---|
| European UnionSubsidiaries in many Member States, for example Braun GmbH (DE), Laboratoire Vicks S.A.S. (FR)3 |
Detergent, shampoo and diaper packaging falls under PPWR recyclability, labelling and recycled-content rules. PR-EU-008 hotel toiletry miniatures may be relevant if supplied to hotels; not confirmed. |
| GermanyBraun GmbH3 | |
| FranceLaboratoire Vicks S.A.S.3 | |
| SpainArbora & Ausonia, S.L.U.3 | |
| AustriaP&G Health Austria GmbH & Co. OG3 | Tracker rule is beverage deposit only. |
| IrelandProcter & Gamble (Manufacturing) Ireland Limited3 | Tracker rule is beverage DRS only. |
| PortugalProcter & Gamble Portugal – Produtos De Consumo, Higiene e Saúde S.A.3 | Tracker rule is beverage DRS only. |
| PolandGillette Poland International Sp. z.o.o.3 | Tracker rule is beverage DRS only. |
| United KingdomGillette U.K. Limited and other UK subsidiaries3 |
Plastic Packaging Tax applies to plastic components under 30% recycled content; P&G reports 19% recycled resin overall. |
| United StatesHeadquarters1 |
State packaging EPR, New Jersey recycled content for rigid plastic containers and plastic bags, and California SB 343 labelling. |
| CanadaNew Chapter Canada Inc. and other Canadian subsidiaries3 | |
| IndiaGillette Diversified Operations Pvt. Ltd. and other Indian subsidiaries3 | |
| ChinaBraun (Shanghai) Co., Ltd. and others3 | Excessive packaging standard covers cosmetics, relevant to Olay and SK-II. |
| JapanP&G Innovation Godo Kaisha3 | |
| AustraliaGillette Australia Pty. Ltd.3 | Proposed national EPR scheme. |
| New ZealandNo subsidiary in Exhibit 21; presence not confirmed | Tracker rules are single-use plastic item phase-outs; no direct match. |
| VietnamProcter & Gamble Indochina Company Limited3 | |
| PhilippinesPhase II Holdings Corporation3; trading presence not confirmed | Applies if P&G is the brand owner placing plastic packaging on the Philippine market. |
| IndonesiaPT Procter & Gamble Home Products Indonesia3 | |
| ChileProcter & Gamble Chile Limitada3 | |
| ColombiaProcter & Gamble Colombia Ltda.3 | |
| BrazilProcter & Gamble do Brasil Ltda.3 | |
| KenyaP&G Distribution East Africa Limited3 | |
| South AfricaP&G South African Trading (Pty.) Ltd.3 | |
| United Arab EmiratesP&G Investment Management Ltd.3 | Dubai rule targets single-use plates, cutlery, cups and lids; no direct match. |
Plastic taxes: Plastic taxes in the tracker that can apply to this product mix: UK Plastic Packaging Tax (PR-GB-001) and Spain's non-reusable plastic packaging tax (PR-ES-001). With 19% recycled resin overall, much P&G plastic packaging would sit below the 30% UK threshold unless specific components exceed it. The EU plastic own resource (PR-EU-017) is paid by Member States, not by companies.
SPI analysis
What this means for packaging suppliers
SPI analysis Our reading of the sourced facts above. Not company-reported, not legal advice.
P&G uses about 681,000 metric tons of plastic packaging a year, mostly polyethylene, PET and polypropylene, and about 2.1 million metric tons of paper packaging. Its 2030 goals are to make all consumer packaging recyclable or reusable, from 80% now, and to halve virgin petroleum plastic per unit against 2018, from a 24% cut so far. That gap points to demand for recycled PE, PET and PP (recycled resin is 19% of the total), lighter bottles, refill packs for home care, and paper replacing plastic and blisters, as with Gillette, Venus and Vicks. Paper suppliers already meet a near-complete recycled or certified fibre standard, and FSC certification of virgin fibre (40%) is an area that could grow. The supply chain emissions goal of 40% per unit by 2030 explicitly includes packaging materials, so suppliers should expect carbon data requests. EPR fee modulation in the EU, UK, U.S. states and India, and the UK plastic tax threshold of 30% recycled content, add a cost reason to move. No supplier relationship has been publicly announced, so this describes demand signals, not who supplies.
Limits
Data gaps
What the sources reviewed do not show, or what we could not confirm. Know something we have missed? Tell the SPI team and we will check it.
- No packaging supplier relationships are publicly announced in the sources reviewed; PureCycle and Dow are technology partners.
- Regional net sales split for FY2026 could not be read (10-K fetch truncated); only 'more than 50% outside the U.S.' is used.
- Ellen MacArthur Foundation Global Commitment and Plastics Pact memberships are not mentioned in the sources reviewed and were not checked on initiative sites.
- The 2025 Citizenship Report (and any 2026 report) was not located; figures come from the investor ESG pages and company blogs, which have no page numbers or publication dates.
- No reuse or refill target is published; reuse share is not reported.
- New Zealand presence not confirmed by Exhibit 21; Philippine and UAE subsidiaries may be holding entities.
- Progress years follow P&G's FY 24/25 ESG year (April 2024 to March 2025), which differs from the financial year.
- No packaging press releases (as opposed to blog articles) were found for October 2024 to October 2026.
Evidence
Sources
- The Procter & Gamble Company – Form 10-K for fiscal year ended 30 June 2026Regulatory filing · published 4 Aug 2026 · consulted 13 Oct 2026
- P&G – Fourth Quarter and Fiscal Year 2026 Results press releaseRegulatory filing · published 29 Jul 2026 · consulted 13 Oct 2026
- P&G – Exhibit 21, Subsidiaries (FY2026 10-K)Regulatory filing · published 4 Aug 2026 · consulted 13 Oct 2026
- P&G Investor – ESG: WasteCompany publication · consulted 13 Oct 2026
- P&G Investor – ESG: Paper PackagingCompany publication · consulted 13 Oct 2026
- P&G Investor – ESG: ClimateCompany publication · consulted 13 Oct 2026
- P&G – Packaging solutions (blog)Company publication · published 14 Oct 2025 · consulted 13 Oct 2026
- P&G – Circular future (blog)Company publication · published 3 May 2025 · consulted 13 Oct 2026
- The Procter & Gamble Company – Form 10-K for fiscal year 2026 (PDF copy on investor site)Regulatory filing · published 4 Aug 2026 · consulted 13 Oct 2026
Targets in the register above link to their own source. Facts are summarised in the SPI team's words; quotes are marked.
Method
About the SPI Buyers Database
- Purpose
- To help packaging makers and suppliers see what large buyers have committed to publicly, by end use and region, and how far they have got.
- Coverage
- 42 large brand owners and retailers so far, chosen for their size in packaging demand. It is not a complete list of buyers in any market.
- Data sources
- Each company's own sustainability, annual and ESG reports, press releases and filings, plus official sources where a pledge was made to a public body.
- SPI Methodology
- For each target we record the wording, the target year, the latest progress the company reports and a short quote from the source. Status says met or missed only when the company states the result; otherwise it shows in progress or not reported.
- Limitations
- Companies report on different bases and years. Headquarters countries and end uses are assigned by the SPI team and are not separately sourced. Rows have not yet been re-checked by a second SPI team member. No contacts, purchase volumes, supplier relationships or pack specifications are included.
- Access
- Free to read and to download as CSV. For an analysis of a buyer group for your products, ask for a buyer briefing.
Ask the SPI team
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We map a buyer's public commitments and deadlines to the materials and formats they affect, and assess the opportunity for converters and material suppliers.
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Questions people bring
- Q1
Which material should replace our current pack?
We compare the realistic alternatives on recyclability evidence, regulatory fit and cost direction, and say where the evidence is thin.
- Q2
How do our targets compare with our peers'?
We benchmark the public packaging commitments and reported progress of the companies you name, each with its source.