Home care, Personal care, Other
Henkel makes adhesives, laundry and home care, and hair products. Its packaging page highlights recycled plastic in detergent bottles and a switch of some packs to paper.
Formats and materials the company itself reports using, in its own reporting. No pack specifications, volumes or supplier names beyond what it has published.
| Format | Material | What the company reports |
|---|---|---|
| Bottle | HDPE/plastic, 65% PCR body | Liquid detergent bottle bodies up to 3 litres for Persil, Spee, X-TRA and Le Chat in Europe made with 65% PCR plastic; 541 tonnes of PCR added in 20254 |
| Bottle | Plastic, recycled | All liquid laundry detergent brands in North America include at least 50% recycled plastic; compact formats in North America save about 1,300 tonnes of plastic a year6 |
| Bottle | Plastic, PCR | Australia and New Zealand bottles of 4 litres and smaller moved from 50% to 75% PCR6 |
| Blister to paper pack | Paper | Bref toilet rim block moved from a non-recyclable plastic-paper blister to paper packaging in Austria and the Netherlands6 |
| Buckets, bags and tubes (format not specified) | Plastic, PCR | Adhesives Construction reached 12% recycled content in plastic packaging of its consumer products in 2025, aiming for 45% by 2028; Ceresit Fester A range in Mexico over 65% PCR; Ceresit CE40 and CE43 in Eastern Europe over 50% PCR6 |
| Cartons and paper packaging | Paper/board | Paper and cardboard 98% recycled or from sustainable origins in 20254 |
| Bottle; cap; multipack; stretch film | Plastic; paper | Thinner bottles, smaller caps, paper multipack holders and reduced stretch film named as design measures6 |
Reporting scope: Dangerous goods are excluded from the recycled-plastic target; products whose ingredients or residues may affect recyclability are excluded from the recyclability target. Data closed 31 December 2025.4
No packaging supplier relationship is announced in the sources reviewed. Supplier sustainability runs through Together for Sustainability (TfS).
Targets and progress are taken from each company's own published reports, with a quote and a link on its page. Status shows met or missed only where the company has reported the result. No contacts, purchase volumes, supplier relationships or pack specifications are listed.
Latest reported: 28% recycled materials in consumer goods packaging (current level, April 2026)
From the source“By 2030, the share of recycled materials is planned to reach at least 35 percent, up from the current level of 28 percent.”
Henkel – New sustainability targets for 2030 (press release) · Apr 2026
Latest reported: 88% of packaging designed for recycling (current level, April 2026)
From the source“In addition, Henkel aims for 100 percent of its packaging to be designed for recycling by 2030, already reaching 88 percent today.”
Henkel – New sustainability targets for 2030 (press release) · Apr 2026
Latest reported: 12% (2025), meeting its 2025 interim target
From the source“the business area Adhesives Construction reached its target of 12 percent recycled content in the plastic packaging of its consumer products globally in 2025 … we aim to increase that share to 45 percent by 2028”
Latest reported: 28% reduction (2025)
From the source“cut absolute scope 3 emissions by 30 percent”
Henkel – Sustainable Impact Report 2025 · Apr 2026
Every packaging and supply-chain commitment the company has published, with its baseline and the latest progress it reports. Status says met or missed only where the company states the result.
| Commitment | By | Baseline | Latest reported | Status |
|---|---|---|---|---|
| 2025 packaging targets (retired)More than 30% recycled plastic in consumer goods packaging4 | 2025 | – | 28% (2025) | Missed |
| 2025 packaging targets (retired)100% of packaging designed for recycling or reusability4 | 2025 | – | 88% (2025) | Missed |
| 2025 packaging targets (retired)Reduce fossil-based virgin plastic in consumer goods packaging by 50% vs 20214 | 2025 | 2021 | No achieved figure reported (2025) | Retired |
| 2025 targets (retired)100% of paper and cardboard packaging recycled or from sustainable origins4 | 2025 | – | 98% (2025) | Missed |
| 2030 targetsAt least 35% recycled plastics in packaging for consumer products5 | 2030 | – | 28% (2025) | In progress |
| 2030 targets100% of packaging designed for recycling5 | 2030 | – | 88% (2025) | In progress |
| 2030 targetsZero net deforestation for palm oil, palm kernel oil and pulp and paper4 | 2030 | – | Not reported | In progress |
| Adhesives Construction business target45% recycled content in plastic packaging of consumer products6 | 2028 | – | 12% (2025 target of 12% reached) | In progress |
| 2030 targetsCut absolute Scope 3 emissions by 30% by 2030 vs 2021; net zero by 20454Scope 3 includes purchased goods (category 3.1), which covers packaging (SPI note). | 2030 | 2021 | 28% Scope 3 reduction (company-wide) (2025) | In progress |
Henkel set new 2030 targets: at least 35% recycled materials in packaging (from 28%) and 100% designed for recycling (from 88%), plus a 30% absolute Scope 3 cut and net zero by 2045.5
Sustainable Impact Report 2025 closed out 2025 targets below goal: 28% recycled plastic (target above 30%), 88% designed for recycling or reuse (target 100%), 98% sustainable paper and cardboard (target 100%); 541 tonnes of PCR added via 65% PCR detergent bottles in Europe.4
Annual Report 2025 published: sales EUR 20,495m, down 5.1%, organic growth 0.9%.1
SPI analysis Our reading of the sourced facts above. Not company-reported, not legal advice.
Basis: Presence is taken from regional sales shares3, the Dusseldorf headquarters5 and country examples on the company's packaging page6. No subsidiary list was read, so most countries are marked not confirmed; Henkel's regional spread makes wider presence likely but it is not evidenced here. Rule IDs are from the SPI Regulation Tracker. Henkel sells home care, laundry, hair care and consumer and industrial adhesives, so beverage deposit and food-contact rules are not applied to its own packaging. Not legal advice.
| Jurisdiction | Rules in the Regulation Tracker |
|---|---|
| European UnionHeadquarters in Dusseldorf; Europe about 38% of 2025 sales3; PCR detergent bottles sold across Europe6 |
Detergent bottles, refill pouches, hair care bottles and adhesive tubes and cartridges fall under PPWR recyclability, labelling and recycled-content rules. Transport and grouped packaging reuse targets apply to B2B adhesive shipments too. |
| GermanyHeadquarters, Dusseldorf5; Weisser Riese and Gliss named1 | |
| FranceLe Chat brand named for European PCR bottles6; entity not confirmed | |
| SpainNot confirmed by country in the sources read |
Applies if Henkel places plastic-packaged goods on the Spanish market (very likely for Consumer Brands, not verified). |
| AustriaBref paper packaging introduced in Austria6 | Tracker rule is beverage deposit only. |
| IrelandNot confirmed by country in the sources read | Tracker rule is beverage DRS only. |
| PortugalNot confirmed by country in the sources read | Tracker rule is beverage DRS only. |
| PolandNot confirmed by country in the sources read | Tracker rule is beverage DRS only. |
| United KingdomNot confirmed by country in the sources read |
Applies if Henkel places plastic-packaged goods on the UK market. |
| United StatesNorth America about 26% of sales; all liquid laundry detergent brands in North America use at least 50% recycled plastic6; Dial brand1 |
New Jersey recycled content for rigid plastic containers fits detergent bottles. |
| CanadaIncluded in North America region3; entity not confirmed | |
| IndiaNot confirmed by country in the sources read | |
| ChinaNot confirmed by country in the sources read; Asia-Pacific about 17% of sales3 | Excessive packaging standard covers cosmetics; relevant to hair care if sold in China (not confirmed). |
| JapanNot confirmed by country in the sources read | |
| AustraliaAustralia and New Zealand bottles moved from 50% to 75% PCR6 | |
| New ZealandAustralia and New Zealand bottles moved from 50% to 75% PCR6 | Tracker rules are single-use item phase-outs; no direct match. |
| VietnamNot confirmed by country in the sources read | |
| PhilippinesNot confirmed by country in the sources read | |
| IndonesiaNot confirmed by country in the sources read | |
| ChileNot confirmed by country in the sources read; Latin America about 7% of sales3 | |
| ColombiaNot confirmed by country in the sources read | |
| BrazilNot confirmed by country in the sources read | |
| KenyaNot confirmed by country in the sources read; IMEA about 10% of sales3 | |
| South AfricaNot confirmed by country in the sources read | |
| United Arab EmiratesNot confirmed by country in the sources read | Dubai rule targets single-use products; no direct match. |
Plastic taxes: UK Plastic Packaging Tax (PR-GB-001) and Spain's non-reusable plastic packaging tax (PR-ES-001) apply to plastic detergent and hair care bottles where Henkel is the importer or manufacturer; UK and Spain presence not confirmed in the sources read. Bottles at 65% PCR clear the UK 30% threshold. The EU plastic own resource (PR-EU-017) is paid by Member States.
SPI analysis Our reading of the sourced facts above. Not company-reported, not legal advice.
Henkel missed its 2025 packaging targets narrowly and reset them for 2030 at 35% recycled plastic and 100% design for recycling, and it no longer states a separate virgin plastic cut. The gap from 28% to 35% recycled content means steady demand for food-grade and non-food PCR resin and for converters who can run high-PCR detergent bottles (Europe is at 65% PCR, Australia and New Zealand at 75%). The 12% of packaging not yet designed for recycling, plus switches such as the Bref blister to paper, point to demand for mono-material and paper-based alternatives. Adhesives Construction plans to almost quadruple recycled content in its plastic packaging to 45% by 2028, which matters for buckets, bags and cartridge suppliers. Henkel is also a packaging-industry supplier through its adhesives business, so it may compete or partner with converters. No packaging supplier relationship is publicly announced; this describes likely demand, not who supplies.
What the sources reviewed do not show, or what we could not confirm. Know something we have missed? Tell the SPI team and we will check it.
Targets in the register above link to their own source. Facts are summarised in the SPI team's words; quotes are marked.
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