Home care, Personal care, Pharma and health
Reckitt packaging targets
Reckitt sells hygiene, health and nutrition brands. It reports packaging data a year in arrears, and its Sustainability Report 2025 gives 2024 plastic packaging figures.
By Sandeepa Kulkarni
Sources consulted 12 October 2026
Status: Live Sourced from company reports; not yet re-checked by a second analyst. How this database works
- Headquarters
- United Kingdom
- End uses
- Home care, Personal care, Pharma and health
- Materials named in its targets
- Plastic
- Website
- reckitt.com
Packaging targets and progress
-
100% of plastic packaging recyclable or reusable by 2025
Latest reported: 81% (2024)
“81%* of plastic packaging recyclable or reusable (2023: 78%)”
-
50% reduction in virgin plastic packaging by 2030 vs 2020
Latest reported: 18% reduction (2024)
“Ambition 50% reduction in amount of virgin plastic packaging by 2030 vs 2020”
-
25% recycled content in plastic packaging by 2025
Latest reported: 12% (2024)
“12%* recycled content in our plastic packaging (2023: 8%)”
About this database
- Purpose
- To help packaging makers and suppliers see what large buyers have committed to publicly, by end use and region, and how far they have got.
- Coverage
- 42 large brand owners and retailers so far, chosen for their size in packaging demand. It is not a complete list of buyers in any market.
- Data sources
- Each company's own sustainability, annual and ESG reports, press releases and filings, plus official sources where a pledge was made to a public body.
- Methodology
- For each target we record the wording, the target year, the latest progress the company reports and a short quote from the source. Status says met or missed only when the company states the result; otherwise it shows in progress or not reported.
- Limitations
- Companies report on different bases and years. Headquarters countries are added by our analysts and are not separately sourced. Rows have not yet been re-checked by a second analyst. No contacts, purchase volumes, supplier relationships or pack specifications are included.
- Access
- Free to read and to download as CSV. For an analysis of a buyer group for your products, ask for a buyer briefing.
Selling packaging to these companies?
We map a buyer's public commitments and deadlines to the materials and formats they affect, and assess the opportunity for converters and material suppliers.