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Beverage

Keurig Dr Pepper packaging profile

Keurig Dr Pepper sells soft drinks, coffee systems and K-Cup pods. Its 2025 Impact Report says 96% of its packaging was designed to be recyclable or compostable, virgin plastic use was 21% below 2019, and primary plastic packaging contained 16% recycled content. In 2025 it set a target of 25%-35% recycled content by 2035.

By the SPI teamSources consulted 13 October 2026Status: LiveSourced from company reports; not yet re-checked by a second SPI team member.How this database works
Company profile

At a glance

Legal name
Keurig Dr Pepper Inc.1
Incorporated
Delaware, USA1
Headquarters
6425 Hall of Fame Lane, Frisco, Texas 75034, USA1
Listing
Nasdaq: KDP1
Financial year end
31 December1
Net sales
USD 16,603 million (2025); USD 15,351 million (2024)2
Employees
30,600 (31 Dec 2025)1
Markets
Before the JDE Peet's acquisition: United States, Canada, Mexico, the Caribbean and other international markets (s1). JDE Peet's, acquired April 2026, has a presence in more than 100 markets (s8).1
Note
KDP acquired 96.22% of JDE Peet's shares through its offer, announced 1 April 2026; JDE Peet's reported 2025 total sales of EUR 9.9 billion.8
Note
KDP plans to separate into two U.S.-listed companies, a beverage company and a global coffee company (working name Global Coffee Co.). As of the Q2 2026 release management was preparing for separation in early 2027.9
Note
Walmart accounted for about 16% of 2025 consolidated net sales.1
End uses
Beverage
The business

Business and brands

Net sales by segment

SegmentNet salesYear
U.S. Refreshment BeveragesUSD 10,439 million22025
U.S. CoffeeUSD 3,990 million22025
InternationalUSD 2,174 million22025

Brands by category

Refreshment beverages1
  • Dr Pepper
  • Canada Dry
  • Mott's
  • A&W
  • 7UP
  • Snapple
  • Squirt
  • Peñafiel
  • Clamato
  • Schweppes
  • Crush
  • Big Red
  • RC Cola
Coffee and brewing1
  • Keurig (brewers)
  • Green Mountain Coffee Roasters
  • The Original Donut Shop
  • McCafé (owned or licensed)
Coffee (JDE Peet's, acquired April 2026)8
  • Jacobs
  • L'OR
  • Peet's
Partner brands distributed (not owned)1
  • Vita Coco
  • evian
  • Bloom
  • C4 Energy
  • Electrolit
Markets

Geographic footprint

  • FY2025 net sales: U.S. Refreshment Beverages USD 10,439 million, U.S. Coffee USD 3,990 million and International USD 2,174 million, so about 87% of net sales came from the U.S. segments (SPI calculation). From April 2026 the JDE Peet's segment adds a large non-U.S. coffee business.2
  • United States (U.S. Refreshment Beverages plus U.S. Coffee, USD 14,429 million in FY2025)2
As the company reports it

Packaging profile

Formats and materials the company itself reports using, in its own reporting. No pack specifications, volumes or supplier names beyond what it has published.

FormatMaterialWhat the company reports
AllMixedPackaging mix by share of total weight procured (2025): paper and cardboard 33%, PET bottles 26%, aluminium and steel 15%, non-refillable glass 8%, polypropylene 8%, other 6%, flexible packaging 2%, refillable glass 2%4
Cans, bottles, pods, cartonsAluminium, PET, resin, paperboard, glassPrincipal raw materials include aluminium cans and ends, PET bottles and caps (virgin and rPET), K-Cup pod packaging materials and resin, paper and paperboard packaging, glass bottles and closures1
Single-serve coffee podPolypropyleneK-Cup pods: plastic reduced 18% versus the original design; pods accepted in Ontario and Quebec provincial recycling programmes covering more than 36% of the Canadian population in 2025; U.S. mail-back recycling option5
Coffee pod (plastic-free) and cartonPressed coffee; SFI-certified cardboardAltaRounds plastic-free pressed coffee pods for the Keurig Alta system, expected to launch on KeurigAlta.com and KeurigAlta.ca in late 2026; Sustainable Forestry Initiative certification for AltaRounds cardboard packaging attained in 20264
BottlerPETRecycled PET bottles used for Bai, Core Hydration, Snapple and Mistic among others; Aguafiel and Peñafiel bottles contain at least 30% recycled PET5
Refillable bottleGlassRefillable glass bottles in Mexico (Tehuacán plant)5
Primary plastic packagingPlastic, recycled16% PCR content in primary plastic packaging in 2025, driven by a shift in packaging mix4

Reporting scope: The 2025 Impact Report covers wholly owned operations before the acquisition; it excludes joint ventures, minority interests, franchised operations and the business of JDE Peet's N.V. Plastic packaging goals cover primary, secondary and tertiary plastic packaging from KDP-owned and operated manufacturing facilities6.4

Packaging suppliers

No packaging supplier relationship is publicly announced in the sources reviewed. The 10-K names no can or bottle supplier; it says supply prices move with aluminium and resin costs.

Industry and recycling partners named by the company4

  • The Recycling Partnership (Polypropylene Recycling Coalition; KDP concluded a USD 10 million investment at end of 2025)
  • American Beverage Association Every Bottle Back
  • Circular Action Alliance (U.S. EPR producer responsibility organisation)
  • Circular Materials (Canada)
  • Closed Loop Partners NextGen Consortium
  • Circular Plastics Taskforce (Canada)
  • Quantum Lifecycle Partners (Canada, end-of-life brewers)
  • Bold Reuse (reusable cups pilot)
The register

Packaging targets and progress

Targets and progress are taken from each company's own published reports, with a quote and a link on its page. Status shows met or missed only where the company has reported the result. No contacts, purchase volumes, supplier relationships or pack specifications are listed.

Recyclable, reusable or compostable Not reported Sourced, not yet re-checked

Packaging designed to be recyclable or compostable (no target stated in source)

Latest reported: 96% (2025 Impact Report)

From the source“Overall, 96% of the Company's packaging was designed to be recyclable or compostable.”

Keurig Dr Pepper – 2025 Impact Report announcement · Jun 2026

Recycled content In progress By 2035 Sourced, not yet re-checked

Use 25%-35% PCR content in primary plastic portfolio by 2035 (target updated in 2025)

Latest reported: 16% (2025)

From the source“In 2025, we also updated our target to use 25%-35% PCR content in our primary plastic portfolio by 2035.”

Keurig Dr Pepper – 2025 Impact Report

Less virgin plastic Not reported Sourced, not yet re-checked

Reduce virgin plastic use vs 2019 (no current numeric target stated in source)

Latest reported: 21% reduction vs 2019 (2025)

From the source“Compared to a 2019 baseline, we have reduced our 2025 virgin plastic use by 21%”

Keurig Dr Pepper – 2025 Impact Report

Recyclable, reusable or compostable Not reported By 2025 Sourced, not yet re-checked

Convert 100% of packaging to be recyclable or compostable by 2025

Latest reported: 96% of packaging designed recyclable or compostable (2025); KDP does not state whether the 2025 goal was met

From the source“Convert 100% of packaging to be recyclable or compostable by 2025”

Keurig Dr Pepper – KDP Impact Goal Methodology & Glossary

Less virgin plastic Not reported By 2025 Sourced, not yet re-checked

Achieve a 20% virgin plastic reduction across the plastic packaging portfolio by 2025 (2019 baseline)

Latest reported: 21% less virgin plastic than 2019 (2025), above the 20% goal level; KDP does not declare the goal met

From the source“Achieve a 20% virgin plastic reduction across our plastic packaging portfolio by 2025”

Keurig Dr Pepper – KDP Impact Goal Methodology & Glossary

Recycled content Not reported By 2025 Sourced, not yet re-checked

Use 25% post-consumer recycled content in plastic packaging by 2025

Latest reported: 16% PCR in primary plastic packaging (2025); KDP has since set a new goal of 25%-35% PCR in its primary plastic portfolio by 2035

From the source“Use 25% post-consumer recycled content in our plastic packaging by 2025”

Keurig Dr Pepper – KDP Impact Goal Methodology & Glossary

Recyclable, reusable or compostable In progress By 2030 Sourced, not yet re-checked

JDE Peet's: 100% of packaging designed to be reusable, recyclable or compostable by 2030

Latest reported: 85% (31 Dec 2025)

From the source“100% of our packaging designed to be reusable, recyclable or compostable by 2030”

JDE Peet's – Sustainability

Commitments

Commitments and baselines

Every packaging and supply-chain commitment the company has published, with its baseline and the latest progress it reports. Status says met or missed only where the company states the result.

CommitmentByBaselineLatest reportedStatus
Drink Well. Do Good. (2025 goals)Convert 100% of packaging to be recyclable or compostable by 2025 (share of total packaging by weight)62025–96% (2025)Missed
Drink Well. Do Good. (2025 goals)Use 30% post-consumer recycled content across the packaging portfolio by 2025 (by weight)62025–Not reported in the 2025 Impact Report text readNot reported
Drink Well. Do Good. (2025 goals)Use 25% post-consumer recycled content in plastic packaging by 2025 (by weight)62025–16% PCR in primary plastic packaging (2025); boundary differs slightly from the goalMissed
Drink Well. Do Good. (2025 goals)Achieve a 20% virgin plastic reduction across the plastic packaging portfolio by 202562025201921% reduction (17% in 2024) (2025)Met
Updated 2025Use 25%-35% PCR content in the primary plastic portfolio by 203542035–16% (2025)In progress
Impact ReportNo deforestation across primary deforestation-linked commodities, including pulp and paper (no target year found)4–SFI certification for AltaRounds cardboard packaging attained in 2026; no portfolio figure foundIn progress
SBTi-validatedReduce Scope 3 emissions in select categories by 15% by 2030 vs 2018 (categories are about 20% of total Scope 3)6Packaging is 21% of KDP Scope 3 emissions (s4, p. 9), so packaging suppliers are inside this target (SPI note)20302018Scope 3 Energy and Industry emissions, which include packaging, down 8% vs a 2022 baseline (different baseline from the goal) (2025)In progress
JDE Peet's (KDP segment since April 2026)100% of packaging designed to be reusable, recyclable or compostable by 2030112030–85% (as at 31 December 2025)In progress

Initiatives and pacts the company names

  • Ellen MacArthur Foundation and UN Environment Programme Global Commitment (KDP reports progress through it)4 as of Jun 2026
  • Canada Plastics Pact4 as of Jun 2026
  • EPR Leadership Forum (joined 2024)5 as of Jun 2026
  • Circular Action Alliance (U.S.) and Circular Materials (Canada)4 as of Jun 2026
  • Closed Loop Partners NextGen Consortium and Every Bottle Back4 as of Jun 2026
Last 24 months

Recent packaging developments

  1. 2025 Impact Report released: 96% of packaging designed to be recyclable or compostable, virgin plastic down 21% vs 2019, 16% PCR in primary plastic packaging, and K-Cup pod recycling acceptance expanded in Canada.7

  2. Impact Report says plastic-free AltaRounds pods are expected to launch on KeurigAlta.com and KeurigAlta.ca in late 2026, and AltaRounds cardboard packaging gained SFI certification in 2026.4

  3. PCR target updated in 2025 to 25%-35% PCR content in the primary plastic portfolio by 2035.4

  4. KDP acquired 96.22% of JDE Peet's, adding coffee packaging operations in more than 100 markets.8

  5. Updated financing plan; separation of Global Coffee Co. targeted for operational readiness by year-end 2026 (later guided to early 2027, s9).10

  6. FY2025 10-K names EPR laws and deposit or reuse/refill mandates as regulatory developments that may affect the business.1

SPI analysis

Regulatory exposure

SPI analysis Our reading of the sourced facts above. Not company-reported, not legal advice.

Basis: Presence is taken from subsidiaries in Exhibit 21.1 of the FY2025 10-K3, which predates the JDE Peet's acquisition, the 10-K employee split1 and the JDE Peet's acquisition release8. Mexico, a major market, is not one of the 25 tracker jurisdictions. Beverage deposit and bottle rules are applied where KDP drinks are sold; coffee packaging is treated as food-contact packaging. Applicability is SPI's reading, not legal advice, and does not state the company's actual liability.

JurisdictionRules in the Regulation Tracker
European UnionSubsidiaries in Ireland, the Netherlands and Luxembourg3; JDE Peet's, a Netherlands-listed coffee company with more than 100 markets, acquired 1 April 20268

Coffee packs and capsules are food-contact packaging, so PFAS limits (PR-EU-002) apply. Beverage container rules (PR-EU-007, PR-EU-015, PR-EU-016) apply only if KDP drinks in plastic bottles or cans are sold in the EU; not confirmed.

GermanyNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.

Applies if JDE Peet's or KDP places packaged products on the German market.

FranceNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.

Applies if packaged products are placed on the French market.

SpainNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.

Applies if packaged products are placed on the Spanish market.

AustriaNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.

Austrian tracker rule is a beverage container deposit; relevant only if KDP drinks are sold there.

IrelandAlder Basswood Clover LP registered in Ireland3; trading activity not confirmed

Tracker rule is beverage DRS; relevant only if KDP drinks are sold in Ireland.

PortugalNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.

Tracker rule is beverage DRS only.

PolandNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.

Tracker rule is beverage DRS only.

United KingdomGhost Lifestyle UK Limited3

Drinks container DRS rules (England, Northern Ireland, Scotland) apply if KDP drinks in plastic bottles or cans are sold in the UK; scale of UK sales not confirmed.

United StatesHeadquarters, Frisco, Texas; U.S. Refreshment Beverages and U.S. Coffee segments (s1, s2)

State packaging EPR, California minimum recycled content for plastic beverage containers, New Jersey recycled content and California SB 343 labelling. The 10-K names EPR laws and deposit or reuse/refill mandates as risks1. The company is a member of the Circular Action Alliance (s4, p. 16).

CanadaCanada Dry Mott's Inc.3; about 1,400 employees in Canada1

K-Cup pods accepted in Ontario and Quebec provincial recycling programmes (s4, p. 17).

IndiaNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.

Tracker rules would apply only if plastic-packaged products are placed on the Indian market.

ChinaGreen Mountain Electrical Appliances Technical Consulting (Shenzhen) Company Limited3; food sales in China not confirmed

Excessive packaging standard for food applies only if packaged food or beverages are sold in China.

JapanNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.
AustraliaNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.
New ZealandNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.
VietnamNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.
PhilippinesNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.
IndonesiaNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.
ChileNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.
ColombiaNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.
BrazilKDP Brasil Global Sourcing LTDA3, a sourcing entity; sales of packaged products in Brazil not confirmed

Applies only if packaged products are placed on the Brazilian market.

KenyaNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.
South AfricaNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.
United Arab EmiratesNot confirmed in the sources read. JDE Peet's (acquired April 2026) reports a presence in more than 100 markets8, but country-level presence was not verified.

Plastic taxes: Plastic taxes in the tracker that can apply: UK Plastic Packaging Tax (PR-GB-001) through the UK subsidiary, and Spain's non-reusable plastic packaging tax (PR-ES-001) if JDE Peet's or KDP products are sold in Spain (not confirmed). The EU plastic own resource (PR-EU-017) is paid by Member States, not by companies.

SPI analysis

What this means for packaging suppliers

SPI analysis Our reading of the sourced facts above. Not company-reported, not legal advice.

Keurig Dr Pepper buys mainly paperboard, PET, aluminium cans, glass and polypropylene (paper and cardboard alone were a third of packaging weight in 2025). It met its 2025 virgin plastic goal but missed its recycled content goals, with only 16% PCR in primary plastic, and it has set a new range of 25%-35% PCR by 2035. That points to steady demand for food-grade rPET and recycled PP over the next decade, and California's beverage container recycled content rule adds pressure in the U.S. The coffee side is moving in two directions: recyclable polypropylene K-Cup pods, where the company funds PP recycling capacity, and plastic-free AltaRounds pods with certified cardboard packaging from late 2026. The acquisition of JDE Peet's adds a European coffee packaging base with its own 2030 goal (85% reusable, recyclable or compostable in 2025), and the planned split into beverage and coffee companies in early 2027 may separate purchasing. No supplier relationship has been publicly announced, so this describes where demand is likely, not who supplies it.

Limits

Data gaps

What the sources reviewed do not show, or what we could not confirm. Know something we have missed? Tell the SPI team and we will check it.

  • JDE Peet's country-level presence, packaging mix and full packaging targets could not be read (its 2025 annual report PDF failed to load); EU member state presence is therefore not confirmed.
  • Exhibit 21.1 predates the JDE Peet's acquisition.
  • 10-K filing date not confirmed (on or after 23 February 2026); employee count as-of date not stated in the excerpt read.
  • No 2025 progress figure found for the 30% PCR across all packaging goal.
  • The 2025 Impact Report's packaging commitments page and data table rows for packaging could not be read; the 2025 goals come from the goal methodology page (undated).
  • Scope 3 progress is reported against a 2022 baseline while the SBTi goal uses 2018.
  • No packaging supplier relationships are publicly announced in the sources reviewed.
  • U.S. Plastics Pact and How2Recycle membership not found.
  • Total packaging tonnage not found.
Evidence

Sources

  1. Keurig Dr Pepper Inc. – Form 10-K for fiscal year 2025Regulatory filing · published Feb 2026 · consulted 13 Oct 2026
  2. Keurig Dr Pepper – Reports Q4 and full year 2025 results and provides 2026 outlookCompany publication · published 24 Feb 2026 · consulted 13 Oct 2026
  3. Keurig Dr Pepper – Exhibit 21.1, Subsidiaries (FY2025 10-K)Regulatory filing · published Feb 2026 · consulted 13 Oct 2026
  4. Keurig Dr Pepper – 2025 Impact ReportCompany publication · published Jun 2026 · consulted 13 Oct 2026
  5. Keurig Dr Pepper – Packaging & Circular EconomyCompany publication · consulted 13 Oct 2026
  6. Keurig Dr Pepper – KDP Impact Goal Methodology & GlossaryCompany publication · consulted 13 Oct 2026
  7. Keurig Dr Pepper – Highlights performance and purpose-driven outcomes in 2025 Impact ReportCompany publication · published 17 Jun 2026 · consulted 13 Oct 2026
  8. Keurig Dr Pepper – Acquires JDE Peet's and announces Rafael Oliveira as CEO of future Global Coffee Co.Company publication · published 1 Apr 2026 · consulted 13 Oct 2026
  9. Keurig Dr Pepper – Reports Q2 results and reaffirms guidance for 2026Company publication · published 6 Aug 2026 · consulted 13 Oct 2026
  10. Keurig Dr Pepper – Announces updated financing plan for JDE Peet's acquisition (Form 8-K Exhibit 99.1)Regulatory filing · published 23 Feb 2026 · consulted 13 Oct 2026
  11. JDE Peet's – SustainabilityCompany publication · consulted 13 Oct 2026
  12. Keurig Dr Pepper – Investor news releases listCompany publication · consulted 13 Oct 2026

Targets in the register above link to their own source. Facts are summarised in the SPI team's words; quotes are marked.

Method

About the SPI Buyers Database

Purpose
To help packaging makers and suppliers see what large buyers have committed to publicly, by end use and region, and how far they have got.
Coverage
42 large brand owners and retailers so far, chosen for their size in packaging demand. It is not a complete list of buyers in any market.
Data sources
Each company's own sustainability, annual and ESG reports, press releases and filings, plus official sources where a pledge was made to a public body.
SPI Methodology
For each target we record the wording, the target year, the latest progress the company reports and a short quote from the source. Status says met or missed only when the company states the result; otherwise it shows in progress or not reported.
Limitations
Companies report on different bases and years. Headquarters countries and end uses are assigned by the SPI team and are not separately sourced. Rows have not yet been re-checked by a second SPI team member. No contacts, purchase volumes, supplier relationships or pack specifications are included.
Access
Free to read and to download as CSV. For an analysis of a buyer group for your products, ask for a buyer briefing.
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Questions people bring
  1. Q1

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  2. Q2

    How do our targets compare with our peers'?

    We benchmark the public packaging commitments and reported progress of the companies you name, each with its source.