Merchandising Units Market Outlook

The merchandising units market was valued at $5.2 billion in 2024 and is projected to reach $8.7 billion by 2033, growing at a CAGR of 5.8% during the forecast period 2025-2033. This growth is driven by the increasing demand for innovative and attractive display solutions in retail environments. As consumer preferences shift towards more engaging shopping experiences, retailers are investing in merchandising units that enhance product visibility and customer interaction. The rise of e-commerce has also influenced brick-and-mortar stores to adopt more dynamic and flexible display solutions to compete effectively. Additionally, advancements in materials and design technologies are enabling the production of more durable and sustainable merchandising units, further propelling market growth.

Report Scope

Opportunities & Threats

One of the significant opportunities in the merchandising units market is the growing trend of customization. Retailers are increasingly seeking bespoke display solutions that align with their brand identity and cater to specific product lines. This demand for personalized merchandising units is driving manufacturers to offer a wider range of customizable options, from materials and colors to shapes and sizes. Furthermore, the integration of digital technology into merchandising units, such as interactive screens and smart sensors, presents a lucrative opportunity for market players to enhance customer engagement and gather valuable consumer insights.

Another opportunity lies in the expansion of retail sectors in emerging markets. As disposable incomes rise and urbanization accelerates in regions like Asia-Pacific and Latin America, the retail industry is experiencing significant growth. This expansion is creating a substantial demand for merchandising units as retailers seek to optimize their store layouts and improve product presentation. Additionally, the increasing focus on sustainability is encouraging the development of eco-friendly merchandising units, which not only appeal to environmentally conscious consumers but also comply with stringent environmental regulations.

However, the market faces certain restraints, such as the high cost of advanced merchandising units. While innovative designs and materials offer numerous benefits, they also come with a higher price tag, which can be a barrier for small and medium-sized retailers. Moreover, the rapid pace of technological advancements poses a challenge for manufacturers to keep up with the latest trends and consumer expectations. The need for continuous innovation and adaptation can strain resources and impact profitability, especially for smaller market players.

The merchandising units market is characterized by a competitive landscape with numerous players vying for market share. The market is dominated by a mix of established companies and emerging players, each offering a diverse range of products and solutions. Key players in the market are focusing on strategic partnerships, mergers, and acquisitions to expand their product portfolios and geographic reach. Additionally, companies are investing in research and development to introduce innovative and sustainable merchandising solutions that cater to the evolving needs of retailers.

Leading companies in the merchandising units market include Smurfit Kappa Group, DS Smith Plc, International Paper Company, WestRock Company, and Sonoco Products Company. Smurfit Kappa Group is known for its extensive range of Corrugated Packaging solutions and has a strong presence in Europe and the Americas. DS Smith Plc, a leading provider of sustainable packaging solutions, has been expanding its footprint through strategic acquisitions and partnerships. International Paper Company, a global leader in paper and packaging products, offers a wide array of merchandising units designed to enhance product visibility and consumer engagement.

WestRock Company, with its comprehensive portfolio of packaging and display solutions, serves a diverse range of industries, including retail, food, and beverage. The company is focused on sustainability and innovation, offering eco-friendly merchandising units that meet the growing demand for environmentally responsible solutions. Sonoco Products Company, a global provider of consumer packaging, industrial products, and protective solutions, is known for its innovative designs and commitment to sustainability. The company has a strong presence in North America and is expanding its operations in emerging markets.

Key Highlights Merchandising Units Market

• Increasing demand for customizable merchandising units to enhance brand identity.
• Integration of digital technology in merchandising units for improved customer engagement.
• Expansion of retail sectors in emerging markets driving demand for merchandising units.
• Growing focus on sustainability leading to the development of eco-friendly merchandising units.
• High cost of advanced merchandising units posing a challenge for small retailers.
• Rapid technological advancements requiring continuous innovation from manufacturers.
• Strategic partnerships and acquisitions as key strategies for market expansion.
• Strong presence of leading companies in North America and Europe.
• Increasing adoption of merchandising units in supermarkets and hypermarkets.
• Rising consumer preference for engaging and interactive shopping experiences.

Competitive Intelligence

The merchandising units market is highly competitive, with key players focusing on innovation, sustainability, and strategic partnerships to maintain their market positions. Smurfit Kappa Group, a leader in corrugated packaging, is leveraging its extensive R&D capabilities to develop innovative merchandising solutions that cater to the evolving needs of retailers. The company is also expanding its geographic reach through strategic acquisitions and partnerships, particularly in emerging markets.

DS Smith Plc is another major player in the market, known for its Sustainable Packaging solutions. The company is focused on expanding its product portfolio and geographic presence through strategic acquisitions and partnerships. DS Smith Plc is also investing in digital technology to enhance its merchandising units and improve customer engagement.

International Paper Company, a global leader in paper and packaging products, is committed to sustainability and innovation. The company offers a wide range of merchandising units designed to enhance product visibility and consumer engagement. International Paper Company is also expanding its operations in emerging markets to capitalize on the growing demand for merchandising units.

WestRock Company, with its comprehensive portfolio of packaging and display solutions, is focused on sustainability and innovation. The company offers eco-friendly merchandising units that meet the growing demand for environmentally responsible solutions. WestRock Company is also expanding its operations in emerging markets to capitalize on the growing demand for merchandising units.

Sonoco Products Company, a global provider of consumer packaging, industrial products, and protective solutions, is known for its innovative designs and commitment to sustainability. The company has a strong presence in North America and is expanding its operations in emerging markets to capitalize on the growing demand for merchandising units.

Regional Market Intelligence of Merchandising Units

The global merchandising units market is segmented into several key regions, including North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. In North America, the market is driven by the presence of leading retail chains and the increasing adoption of innovative merchandising solutions. The region is expected to maintain a steady growth rate, supported by the demand for sustainable and customizable merchandising units.

In Europe, the market is characterized by a strong focus on sustainability and innovation. The region is home to several leading companies that are investing in research and development to introduce eco-friendly merchandising solutions. The growing trend of online shopping is also influencing the demand for dynamic and flexible merchandising units in brick-and-mortar stores.

The Asia-Pacific region is expected to witness the highest growth rate, driven by the rapid expansion of the retail sector and increasing urbanization. The rising disposable incomes and changing consumer preferences are creating a substantial demand for merchandising units in the region. Additionally, the focus on sustainability is encouraging the development of eco-friendly merchandising solutions.

In Latin America, the market is driven by the growing retail sector and the increasing adoption of innovative merchandising solutions. The region is expected to witness steady growth, supported by the demand for sustainable and customizable merchandising units. The focus on enhancing customer engagement and improving product visibility is also driving the demand for merchandising units in the region.

The Middle East & Africa region is expected to witness moderate growth, driven by the increasing adoption of innovative merchandising solutions in the retail sector. The region is characterized by a growing focus on sustainability and the demand for eco-friendly merchandising units. The expansion of retail sectors in emerging markets is also creating a substantial demand for merchandising units in the region.

Top Countries Insights in Merchandising Units

In the United States, the merchandising units market is valued at $1.5 billion with a CAGR of 5%. The market is driven by the presence of leading retail chains and the increasing adoption of innovative merchandising solutions. The focus on sustainability and customization is also influencing the demand for merchandising units in the country.

In China, the market is valued at $1.2 billion with a CAGR of 7%. The rapid expansion of the retail sector and increasing urbanization are driving the demand for merchandising units in the country. The focus on sustainability and the development of eco-friendly merchandising solutions are also influencing the market growth.

In Germany, the market is valued at $0.8 billion with a CAGR of 4%. The market is characterized by a strong focus on sustainability and innovation. The growing trend of online shopping is also influencing the demand for dynamic and flexible merchandising units in brick-and-mortar stores.

In Brazil, the market is valued at $0.6 billion with a CAGR of 6%. The growing retail sector and the increasing adoption of innovative merchandising solutions are driving the demand for merchandising units in the country. The focus on enhancing customer engagement and improving product visibility is also influencing the market growth.

In India, the market is valued at $0.5 billion with a CAGR of 8%. The rapid expansion of the retail sector and increasing urbanization are creating a substantial demand for merchandising units in the country. The focus on sustainability and the development of eco-friendly merchandising solutions are also influencing the market growth.

Merchandising Units Market Segments Insights

Type Analysis

The merchandising units market is segmented by type into floor displays, counter displays, pallet displays, and endcap displays. Floor displays are widely used in retail environments due to their ability to attract customer attention and enhance product visibility. These displays are often placed in high-traffic areas to maximize exposure and drive sales. Counter displays, on the other hand, are typically used for smaller products and are strategically placed near checkout counters to encourage impulse purchases. Pallet displays are popular in warehouse-style retail stores, where they are used to showcase bulk products and seasonal items. Endcap displays are positioned at the end of aisles to capture customer attention and promote featured products.

Each type of merchandising unit offers unique benefits and is designed to cater to specific retail needs. Floor displays, for example, are highly customizable and can be tailored to match a retailer's brand identity. Counter displays are compact and versatile, making them ideal for showcasing a wide range of products. Pallet displays are durable and can support heavy loads, making them suitable for bulk items. Endcap displays are effective at driving sales by highlighting promotional products and encouraging customers to explore new items.

Material Analysis

The merchandising units market is also segmented by material into corrugated board, plastic, metal, and wood. Corrugated board is a popular choice due to its lightweight, cost-effectiveness, and recyclability. It is widely used for temporary displays and promotional campaigns. Plastic merchandising units are durable and versatile, making them suitable for a wide range of retail environments. They are often used for permanent displays and can be molded into various shapes and sizes. Metal merchandising units are known for their strength and durability, making them ideal for heavy-duty applications. They are often used in industrial and warehouse-style retail stores. Wood merchandising units offer a natural and aesthetic appeal, making them popular in specialty stores and high-end retail environments.

Each material offers unique advantages and is chosen based on the specific requirements of the retail environment. Corrugated board is favored for its sustainability and cost-effectiveness, while plastic is chosen for its durability and versatility. Metal is preferred for its strength and ability to support heavy loads, while wood is selected for its aesthetic appeal and ability to create a warm and inviting atmosphere. The choice of material is often influenced by factors such as budget, brand identity, and the intended use of the merchandising unit.

Application Analysis

The merchandising units market is segmented by application into retail stores, supermarkets, hypermarkets, and specialty stores. Retail stores are the largest application segment, driven by the need to enhance product visibility and improve customer engagement. Merchandising units are used to create attractive displays that capture customer attention and drive sales. Supermarkets and hypermarkets also rely heavily on merchandising units to optimize store layouts and promote featured products. These large retail environments require versatile and durable displays that can withstand high traffic and support a wide range of products.

Specialty stores, on the other hand, use merchandising units to create unique and personalized shopping experiences. These stores often require customized displays that align with their brand identity and cater to specific product lines. The choice of merchandising unit is influenced by factors such as store size, product range, and target audience. Retailers in each application segment are increasingly seeking innovative and sustainable merchandising solutions that enhance customer engagement and improve the overall shopping experience.

Regional Analysis

The merchandising units market is segmented by region into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. North America is a leading market for merchandising units, driven by the presence of major retail chains and the increasing adoption of innovative display solutions. The region is characterized by a strong focus on sustainability and customization, with retailers seeking eco-friendly and personalized merchandising units. Europe is another key market, with a strong emphasis on sustainability and innovation. The region is home to several leading companies that are investing in research and development to introduce eco-friendly merchandising solutions.

Asia-Pacific is expected to witness the highest growth rate, driven by the rapid expansion of the retail sector and increasing urbanization. The region is characterized by rising disposable incomes and changing consumer preferences, creating a substantial demand for merchandising units. Latin America is also experiencing steady growth, supported by the growing retail sector and the increasing adoption of innovative merchandising solutions. The Middle East & Africa region is expected to witness moderate growth, driven by the increasing adoption of innovative merchandising solutions in the retail sector.

Market Share Analysis

The merchandising units market is characterized by a diverse range of players, each vying for market share through innovation, sustainability, and strategic partnerships. Leading companies such as Smurfit Kappa Group, DS Smith Plc, International Paper Company, WestRock Company, and Sonoco Products Company are at the forefront of the market, offering a wide range of merchandising solutions that cater to the evolving needs of retailers. These companies are focused on expanding their product portfolios and geographic reach through strategic acquisitions and partnerships. Additionally, they are investing in research and development to introduce innovative and sustainable merchandising solutions that enhance customer engagement and improve the overall shopping experience.

Merchandising Units Market Segments

The Merchandising Units market has been segmented on the basis of

Type

• Floor Displays
• Counter Displays
• Pallet Displays
• Endcap Displays

Material

• Corrugated Board
• Plastic
• Metal
• Wood

Application

• Retail Stores
• Supermarkets
• Hypermarkets
• Specialty Stores

Region

• North America
• Europe
• Asia-Pacific
• Latin America
• Middle East & Africa