# Fewer than a third of brand packaging targets due by 2025 were reported met

> Of the 60 packaging targets due by 2025 in the SPI Buyers Database, companies report 16 as met and 19 as missed, while 24 have no published result yet.

Publisher: Strategic Packaging Insights  
Published: 2026-10-14  
Last updated: 2026-10-14  
Page: https://www.strategicpackaginginsights.com/insights/2025-packaging-targets-scorecard/

**Of the 56 packaging targets due by 2025 in the SPI Buyers Database, companies report 16 as met and 19 as missed, while 19 have no published result yet.**

2025 was the deadline year for the first wave of public packaging pledges by large brand owners and retailers. Strategic Packaging Insights (SPI) scored every one of those targets on the companies' own published figures, measured how far each miss fell short, and modelled how the tally could settle once the silent companies report.

## Executive summary

The first large round of voluntary packaging pledges has closed, and on the companies' own numbers most of it was not delivered. Of the 56 targets due by 2025 in the SPI Buyers Database, 16 are reported met, 19 missed and 19 still have no stated result, as of 14 October 2026. The Ellen MacArthur Foundation, which runs the Global Commitment that many of these pledges came from, said in November 2025 that final outcomes against 2025 targets would only be reflected in its next report.

The split by type is the main finding. Goals the company can deliver inside its own operations, such as buying less virgin plastic, running reuse pilots or taking weight out, were reported met in 8 of 15 cases in the 13 October snapshot. Goals that depend on systems outside the company, above all whether recycling routes exist for a format or whether recycled resin is available, were met in 5 of 34. Only one of 16 recyclability goals was met, and it was a goal to develop recycle-ready solutions rather than to reach 100%.

"Missed" often hides a near miss. SPI measured the gap for 18 misses that have a figure: the median shortfall is 5.5 percentage points and nine misses came within 5 points. Four wide gaps, at Walmart, Carrefour and Reckitt, pull the mean up to 9.8 points.

Silence is concentrated. 14 of the 19 targets with no reported result in the snapshot belong to US-headquartered companies. SPI modelled three ways the tally could settle: the met share ends between 28.6% and 35.7% of the 56 targets in every case, so the headline holds whatever the silent companies report.

The 2030 round will be different in kind. The largest group of open targets in the database falls due in 2030, the same year the EU's recyclability and recycled-content rules and California's 50% beverage container standard apply. Leaders should now manage distance to goal, not status labels, and check which voluntary goals have become legal floors.

## Key findings

1. Of the 56 targets due by 2025, 16 are reported met, 19 missed, 19 not reported and 1 still in progress (SPI Buyers Database, 14 October 2026).
2. Only 1 of the 16 recyclability goals due by 2025 is reported met; no company reported 100% recyclable packaging, and the closest were Tesco at 99% in the UK and Colgate-Palmolive at about 96% (company reports linked from each SPI profile).
3. SPI analysis: goals measured on the company's own purchases and operations were met in 8 of 15 cases, against 5 of 34 for goals that depend on outside recycling systems or recycled supply (13 October snapshot).
4. SPI analysis: 9 of the 19 reported misses came within 5 percentage points of the goal, and the median shortfall is 5.5 points.
5. SPI analysis: the three company-wide recycled-plastic goals reported met (Unilever 25%, Lidl 26% and Colgate-Palmolive 27%) all cleared a 25% goal by 2 points or less.
6. SPI calculation: even if every silent target whose latest figure is at the goal or within 10 points were met, the met share would reach 35.7% of the 56 targets, so fewer than four in ten would be met.
7. At least four companies have since replaced, retired or paused their 2025 goals: Tesco is consolidating its packaging targets into a single 2035 circularity commitment, Nestlé set a 12% to 17% virgin plastic aim for 2030 in September 2026, Keurig Dr Pepper moved its recycled-content goal to 2035, and Kraft Heinz has paused new target-setting (company reports, consulted 14 October 2026).

## How SPI scored the 2025 targets

The SPI Buyers Database holds 148 public packaging targets set by 42 brand owners and retailers. Each target carries the company's wording, its deadline, the latest progress figure the company has published and a link to that source. This scorecard takes every target whose deadline is 2025 or earlier, which is the counting rule agreed with SPI's build team: "targets with a 2025 deadline" in the live database. In the 13 October snapshot, 26 companies hold at least one such target.

SPI uses five statuses, set out in Exhibit 2. The scorecard depends on reading them carefully.

"Not reported" is the status that most needs care. It means a result has not been published in a form SPI can match to the target. It does not mean the company failed: some companies publish annual results late in the following year, some report a figure without saying whether it meets the goal, and some have replaced the goal.

Two held changes are being applied in the SPI team's 13 October 2026 check. A further batch of company profiles adds four targets due by 2025, all not yet reported, for ALDI UK, Hindustan Unilever and The Kraft Heinz Company, and Reckitt's recycled-content target moves from behind to not reported. The counts written as live figures in this article update themselves when that import lands; counts SPI derived by hand are labelled as from the 13 October snapshot.

## Five outcomes, not three: the SPI 2025 outcome archetypes

A status label answers one question: did the company say it hit the number? A buyer, supplier or investor needs two more: how far off was it, and is a figure available at all? SPI therefore sorts every 2025 target into five archetypes, built only from the statuses and figures in the database. Exhibit 3 is the organising device for the rest of this piece.

The archetypes change the reading of the headline. Cleared plus near miss is 25 of 56 targets, about 45%, where the company landed at or within 5 points of what it promised. Wide misses and the silent groups make up the rest, and that is where the remaining packaging redesign work, and the supplier opportunity, sits.

## The scorecard by target type

Exhibit 1 splits the 2025 targets by what they measure. The pattern is stark, and Exhibit 4 regroups it by how much of the result the company controls.

**Recyclability goals were the hardest.**  Sixteen targets promised that packaging, or plastic packaging, would be recyclable, reusable or compostable by 2025, most of them at 100%. One is reported met: Haleon's goal "to develop solutions for all product packaging to be recycle-ready", which Haleon says it met, with 80% of packaging recycle-ready in the period to 30 June 2025, and says it will revisit its recyclable packaging goal in 2026 (Haleon Health, Inclusivity and Sustainability Report 2025). Eight are reported missed and seven have no reported result.

**Virgin plastic reduction split evenly.**  Of eleven goals, four are reported met, three missed and four not reported. Kenvue reports a 33% cut against a 2020 base year for a 25% goal, and Mondelēz International 11.5% against 2020 for a 5% goal.

**Recycled content was close to the line.**  Of fourteen goals, four are reported met, five missed, four not reported and one behind.

**Reuse, lighter packaging and absolute plastic goals were all met.**  Carrefour reports 2,459 reusable packaging solutions and 2,360 stores with a collection system for a pledge of 1,000 solutions and 500 stores, and 22,873 tonnes of packaging removed since 2017 against 20,000 tonnes; in both cases the met status is SPI's reading of the reported figures, as noted on the profile (Carrefour 2025 Universal Registration Document, 27 March 2026). Target met its aim to explore at least five reuse programmes "a year early" (Target 2026 Sustainability and Governance Report). The Lidl and Kaufland divisions report 36% less plastic in own-brand primary packaging and transport aids against 2017, beyond their 30% goal (Schwarz Group, 27 May 2026).

SPI analysis

The met share is 53% for goals measured on the company's own purchases and operations and 15% for goals that depend on systems outside it. A 100% recyclability goal is only reachable if every format, including small and flexible packs, has a working collection and sorting route in every market. A recycled-content goal depends on a supply of food-grade resin the company does not make. Pledges written in 2018 and 2019 treated both as if they were procurement decisions.

## The company scorecard

Exhibit 5 lists every company with a target due by 2025, sorted by the share reported met. It shows counts only; the profile for each company gives the wording and source line by line.

Three points of context keep the table fair. First, a company with more targets has more chances to miss. Second, not every target is a packaging measure in the narrow sense: Pfizer's 2025 target asks suppliers covering 64% of spend to set science-based greenhouse gas targets, and Pfizer reports 72% (Pfizer 2025 Impact Report, 2 June 2026); SPI keeps it because the counting rule takes every 2025 target. Third, scopes differ: the Lidl figures cover the Lidl and Kaufland divisions together, Tesco's 99% covers UK Own Brand packaging, and Unilever's and Colgate-Palmolive's are group-wide. The table does not rank them.

In practice: Walmart.

Walmart set four 2025 goals, all for private-brand packaging, and its FY2026 page reports all four short. 64.3% of global private-brand packaging was recyclable, reusable or industrially compostable against 100%; post-consumer recycled content reached an estimated 12.0% in North America against 20% and 10.7% globally against 17%; and private-brand virgin plastic was 4.12% above the FY2021 baseline against a 15% cut (Walmart FY2026 ESG, Waste and circularity, consulted 14 October 2026). The direction on recycled content is positive: North America rose from 8.2% in FY2025 and the global figure from 7.6%. SPI calculation: at those one-year gains of 3.8 and 3.1 points, North America would reach 20% in about 2.1 years and the global figure 17% in about 2.0 years, around FY2028, if the pace held. 81.1% of global private-brand plastic packaging is designed for recycling, which points to non-plastic and mixed-material packs holding the headline recyclability figure down. The page states no post-2025 packaging goal.

## How close were the misses?

A binary status throws away the distance between promise and result. Exhibit 6 puts both on one axis for every 2025 target with a company-reported result in comparable units.

SPI measured the shortfall for each of the 18 reported misses that have a figure (Tesco's paper target has none) as goal minus reported result, in percentage points. The median shortfall is 5.5 points. The mean is 9.8 points, pulled up by four wide gaps: Walmart recyclability (35.7 points), Carrefour recyclability (32.8), Walmart virgin plastic (19.1) and Reckitt recyclability (19, on its 2024 figure). Exhibit 7 groups the misses by distance.

SPI analysis

Four misses were by 2 points or less: Colgate-Palmolive's virgin plastic cut (32% against one third), Tesco's UK recyclability (99%), Kimberly-Clark's recycled plastic (18% against 20%) and The Estée Lauder Companies' FSC cartons (98%). A company 1 point short of a 100% recyclability goal has a different packaging problem from one 35 points short: the first is chasing a handful of hard formats, the second is still redesigning a large part of its range. For a supplier, the near misses are short lists of specific packs; the wide misses are range-wide programmes.

In practice: Tesco.

Tesco reports 99% of UK Own Brand packaging recyclable in 2025/26 against its 100% goal, and 87% recyclable at kerbside (Tesco Sustainability Report 2026, consulted 14 October 2026). SPI calculation: 99 minus 87 leaves 12 points of Own Brand packaging that is recyclable only through other routes, mainly soft plastic collection points in larger stores. Its December 2025 goal for 100% sustainable paper and board in the UK was also missed, which Tesco attributes to limited transparency in the supply chain, as recorded on its SPI profile. The same report says the voluntary packaging targets will be consolidated into a single circularity commitment for 2035, for which no metric or baseline is published. Under UK packaging EPR fee modulation, that 12-point band of non-kerbside packaging is where cost pressure is likely to concentrate; the [EPR fees article](https://www.strategicpackaginginsights.com/insights/epr-fees-per-tonne-2026/) shows how recyclability ratings feed fees.

## Ambition and outcome

Set the met and missed goals side by side and a pattern appears in the level of ambition.

On virgin plastic, the two smallest goals were beaten by the widest margin: Mondelēz International and Ahold Delhaize both set 5% and both more than doubled it. The two one-third goals, at Nestlé and Colgate-Palmolive, both fell short, by 5 and 1 points. Kenvue's 25% goal, beaten with 33%, sits in between.

On recycled content, three company-wide plastic goals were reported met, and all three cleared a 25% goal by 2 points or less: Unilever at exactly 25%, Lidl at 26% and Colgate-Palmolive at 27%. Unilever describes the result as "achieving our goal of 25% PCR by 2025" (Unilever Annual Report and Accounts 2025, 12 March 2026). Diageo's goal was narrower, recycled content in PET bottles, and it beat 35% with 43% in fiscal 2025 and 44% in fiscal 2026 (Diageo ESG Reporting Index 2026).

SPI analysis

The companies that met recycled-content goals landed just over the line, which suggests the goal was managed as a ceiling as much as a floor. That matters for 2030, when legal minimums apply to some formats in some markets. A company-wide average of 25% to 27% tells a converter little about any single pack; the [pledge gap article](https://www.strategicpackaginginsights.com/insights/recycled-content-pledge-gap/) compares these averages with the legal minimums like for like.

On recyclability, ambition was uniform: almost every goal was 100%, and almost every result fell short. Unilever's figures for its later recyclability goal show where the last points sit: 57% of its plastic packaging was reusable, recyclable or compostable in 2025, made up of 75% of rigids and 15% of flexibles (Unilever Annual Report and Accounts 2025). The [flexible packaging article](https://www.strategicpackaginginsights.com/insights/flexible-packaging-recyclability-gap/) follows that thread.

In practice: Schwarz Group (Lidl and Kaufland).

The group closed its joint plastic strategy at the end of fiscal 2025 and reported three results on 27 May 2026: 36% less plastic against 2017, beyond the 30% goal; 26% recycled material in own-brand plastic packaging, against 25%; and 67% of own-brand plastic packaging recyclable, against 100% (Schwarz Group press release, consulted 14 October 2026). It says "the maximum possible level of recyclability has now been achieved" given product protection and recycled-content trade-offs, and attributes the limit to industry-wide and regulatory hurdles. SPI records the recyclability goal as not reported because the release states no verdict against the goal. The case shows the control pattern in Exhibit 4 inside one company: the reduction and sourcing goals were met, the system-dependent one was not.

## What "not reported" covers

The 19 targets with no reported result are not a single group. SPI read each one and sorted them by what the company has published (Exhibit 8).

The first group is the most useful, because a reader can compare the figure with the goal even though the company has not. The second group may be waiting for the next annual report: the Kraft Heinz reports page still listed its 2025 ESG Report, covering 2024, as the latest when SPI checked on 14 October 2026. The third group has no usable figure: Kenvue's paper and wood fibre goal is not reported in its 2025 Healthy Lives Mission Report, and Target gave year-on-year virgin plastic figures in its FY2024 report without defining them against the 2020 baseline.

Fairness cuts both ways. Keurig Dr Pepper reports 21% less virgin plastic than 2019 in 2025, above its 20% goal level, but does not declare the goal met, so SPI does not either. Mars reports 9.2% recycled resin and 5.9% less virgin plastic in its 2025 report but does not state the result against its 30% and 25% goals. The Kraft Heinz measure slipped from 87% in 2022 and 2023 to 86% in 2024, and its 2025 ESG Report counts materials labelled "check locally" as recyclable, a broad definition (Kraft Heinz 2025 ESG Report, as given in the SPI Buyers Database).

Hindustan Unilever shows why a collection goal and a reduction goal can point in opposite directions. Its plastics page reports a cumulative EPR collection quantity of about 837,000 tonnes by 2025, up from about 656,000 tonnes a year earlier, consistent with its claim to collect more plastic than it uses (Hindustan Unilever Plastics page, as given in the SPI Buyers Database). SPI calculation: the same page puts the total plastic footprint at about 96,000 tonnes in 2019 and about 128,000 tonnes in 2025, a rise of about 33%. The collection figure has risen on the company's own numbers while the footprint it offsets has grown too.

SPI analysis

In the 13 October snapshot, 14 of the 19 not-reported targets belong to US-headquartered companies, against 3 for companies headquartered in Europe and 2 in India. Counted the other way, 14 of the 30 US-headquartered targets due by 2025 have no reported result, against 3 of the 23 European ones. SPI has not tested why; reporting rules, fiscal year ends and house style could each play a part. For readers, a US company's silence on a 2025 goal is common, and the latest figure on its profile is often the best guide available.

## Retailers, brand owners and food service

In the 13 October snapshot, six retailers hold 20 of the 2025 targets. Exhibit 10 shows their profile is close to the brand owners': 6 met, 8 missed and 6 not reported, against 10, 11 and 10. Walmart alone accounts for four of the retailer misses. Retailers set goals for own-brand packaging, which they specify but do not usually make, so their results depend on many suppliers at once. McDonald's, the only food service company with 2025 goals, has published results to the end of 2024, including 90.93% of the way to its goal of sourcing primary guest packaging from renewable, recycled or certified materials (McDonald's Goal Performance and Reporting page).

SPI analysis

For converters and material suppliers, retailer goals travel down the supply chain as specification changes on own-label lines. A retailer that missed a recyclability goal in 2025, such as Carrefour at 67.2% or Walmart at 64.3%, still has the remaining formats to fix, and those formats are a supplier's opportunity or risk.

## Goals that changed before and after the deadline

Several 2025 goals were reworded, replaced, retired or paused. Exhibit 11 records the changes as the companies describe them, including those published since the deadline passed.

In practice: Nestlé.

Nestlé reports 28% less virgin plastic than 2018 against a one-third goal, and 89.5% of packaging meeting its reusable, recyclable or compostable criteria in 2025 against 100% (Nestlé packaging sustainability progress, as given in the SPI Buyers Database). Its Packaging Sustainability Strategy of September 2026 sets a 2030 aim of a 12% to 17% virgin plastic reduction from a 2018 baseline of 611 kilotonnes, which excludes Nestlé Waters and Premium Beverages because of their announced divestment, and says the target is subject to change once the divestment is concluded (consulted 14 October 2026). The new aim is set on a narrower base than the 2025 goal, so the two percentages cannot be compared directly. For suppliers to the waters business, the Nestlé group aim may no longer be the one that governs their specifications.

SPI analysis

Replacement resets the clock. Anyone relying on a supplier's or customer's pledge should check whether the target they planned against still exists in the latest report, and whether its baseline and scope have moved with it.

## How the 2025 tally could settle

The 19 silent targets will not stay silent forever. SPI built three scenarios for the final tally from the figures companies have already published (Exhibit 12).

**SPI calculation:**  met share = met targets divided by targets due by 2025. Low: 16 / 56 = 28.6%. Base: (16 + 2) / 56 = 32.1%. High: (16 + 4) / 56 = 35.7%. With the four held targets added and treated as not met, the shares are 16 / 60 = 26.7%, 18 / 60 = 30.0% and 20 / 60 = 33.3%. The inputs are company-reported figures; SPI does not decide whether any goal was met.

The scenarios bound the answer tightly. Even the high case needs two companies to declare goals met that they have not declared, and two more to have closed 4 and 9 points since their latest figure. No plausible reading of the published data takes the met share to half.

## Industry reaction

> "As the report covers progress through 2024, final outcomes compared with 2025 targets will be reflected next year."

***Ellen MacArthur Foundation** , publisher of the Global Commitment progress reports, [The Global Commitment 2025 overview](https://www.ellenmacarthurfoundation.org/global-commitment-2025/overview), 4 November 2025*

The same page says business signatories outperformed the market in nearly all comparable target areas "even if not all targets will be met". The company-level figures in this scorecard are the first view of those final outcomes.

> "This is fundamentally limited by industry-wide and regulatory hurdles."

***Schwarz Group** , owner of Lidl and Kaufland, [press release on the joint plastic strategy](https://gruppe.schwarz/en/press/archive/2026/the-companies-of-schwarz-group-successfully-conclude-their-joint-plastic-strategy), 27 May 2026*

The sentence refers to own-brand plastic recyclability, which the group puts at 67%; it is the clearest company statement in the database that a 100% recyclability goal depended on factors outside the company.

> "Continued reduction of virgin plastics by 33% from a 2020 base year, exceeding its goal of reducing 25% by 2025."

***Kenvue** , consumer health company, [announcement of its 2025 packaging result](https://www.kenvue.com/media/kenvue-beats-2025-packaging-goal-demonstrates-continued-progress-more-sustainable-innovation), 16 June 2026*

Kenvue's result is one of four virgin plastic goals reported met; its second 2025 goal, on paper and wood fibre, has no reported result.

## What comes after 2025

Exhibit 13 shows 54 targets due in 2030 in the snapshot, against 56 due by 2025. They fall due in the same year that several legal packaging obligations start in the EU and in US states. The [2026 to 2030 deadlines calendar](https://www.strategicpackaginginsights.com/insights/packaging-deadlines-2026-2030/) sets out those dates, including the PPWR recyclability rule ([PR-EU-010](https://www.strategicpackaginginsights.com/data/packaging-regulation-tracker/european-union/pr-eu-010/)) and recycled-content minimums ([PR-EU-004](https://www.strategicpackaginginsights.com/data/packaging-regulation-tracker/european-union/pr-eu-004/)) from 1 January 2030, and California's 50% postconsumer content for plastic beverage containers carrying the California Redemption Value ([PR-US-009](https://www.strategicpackaginginsights.com/data/packaging-regulation-tracker/united-states/pr-us-009/)).

SPI analysis

The 2025 round was voluntary from start to finish. The 2030 round is not. When a legal minimum applies, a missed brand goal stops being a reputational question and can become a market access question, which is why the distance figures in this scorecard matter more than the labels.

## What leaders should do now

1. **Chief sustainability officers, before the 2026 annual report:**  publish a plain verdict on every 2025 goal, with the figure, scope and baseline, and say what replaced any goal that was retired. Silence is the most common outcome among US companies in Exhibit 8 and the hardest for buyers and investors to read.
2. **Packaging and R&D leads, by the end of Q1 2027:**  list the SKUs that kept a near-miss goal short of 100%; in most cases they are small, flexible or multi-material formats, and they are the same packs that PPWR recyclability grades and UK fee modulation will target.
3. **Procurement heads, in 2027 supply contracts:**  write recycled-content commitments per format and per market, not as a group average, so supply can be tested against the legal minimums that apply from 2030.
4. **Converters' commercial teams, now:**  use the wide misses in Exhibit 6 as a target list. Retailers and brand owners more than 10 points short still have range-wide redesigns ahead.
5. **Investor relations and finance, at the next reporting cycle:**  separate goals the company controls from goals that depend on outside systems, as in Exhibit 4, and disclose the dependency, so a miss is read for what it is.
6. **Boards, before approving any new 2030 or 2035 goal:**  check whether it duplicates or falls below a legal floor already in the SPI Regulation Tracker, and set it on a stated, stable baseline.

## Questions for your board

- Which of our 2025 packaging goals did we meet, which did we miss, and have we said so publicly?
- For each miss, how many points short were we, and which named formats explain the gap?
- How many of our open goals depend on recycling systems or recycled supply we do not control, and what is our plan for that dependency?
- Have any of our goals been replaced or retired, and is the new baseline comparable with the old one?
- Which of our 2030 goals now overlap a legal minimum, and are we treating those as compliance work rather than pledges?
- What would our suppliers and largest customers say our 2025 record is, and does it match ours?

## What to watch

- **30 Nov 2026:**  PackUK aims to issue the initial year 2 notice of liability by the end of November, the first UK packaging fees modulated by recyclability ([PR-GB-003](https://www.strategicpackaginginsights.com/data/packaging-regulation-tracker/united-kingdom/pr-gb-003/)).
- **31 Dec 2026:**  the European Commission's method for calculating and checking recycled content is due under PPWR Article 7(8), which will set how recycled-content claims are measured in the EU (Commission Green Forum timeline; [PR-EU-004](https://www.strategicpackaginginsights.com/data/packaging-regulation-tracker/european-union/pr-eu-004/)).
- **1 Apr 2027:**  pre-consumer plastic stops counting towards the 30% threshold of the UK Plastic Packaging Tax (HMRC policy paper, 26 November 2025; [PR-GB-001](https://www.strategicpackaginginsights.com/data/packaging-regulation-tracker/united-kingdom/pr-gb-001/)).
- **1 Jan 2030:**  the PPWR recyclability rule ([PR-EU-010](https://www.strategicpackaginginsights.com/data/packaging-regulation-tracker/european-union/pr-eu-010/)) and recycled-content minimums, including 30% for single-use plastic beverage bottles ([PR-EU-004](https://www.strategicpackaginginsights.com/data/packaging-regulation-tracker/european-union/pr-eu-004/)), apply in the year that also carries the largest group of open brand targets.
- **1 Jan 2030:**  California's plastic beverage containers carrying the California Redemption Value need a 50% annual average of postconsumer recycled plastic ([PR-US-009](https://www.strategicpackaginginsights.com/data/packaging-regulation-tracker/united-states/pr-us-009/)).

## Methodology

- **Data used:**  the SPI Buyers Database live snapshot of 13 October 2026, with 148 targets from 42 companies, and the SPI buyer profile analysis written on 14 October 2026. Each target's status, figure and wording come from the company source linked on its profile. For this update SPI opened the Walmart FY2026 page, the Schwarz Group release of 27 May 2026, Tesco's Sustainability Report 2026, Nestlé's Packaging Sustainability Strategy, Kenvue's release of 16 June 2026 and the Ellen MacArthur Foundation's Global Commitment 2025 overview on 14 October 2026.
- **Counting rule:**  every target in the live database with a deadline of 2025 or earlier. Placeholders in the text update from the live database.
- **Archetypes and groups:**  the five outcome archetypes (Exhibit 3) and the control grouping (Exhibit 4) are SPI's segmentation of the statuses and target types in the database.
- **Shortfall:**  goal minus company-reported result, in percentage points, for targets with both values in per cent. Medians, means and scenario shares are SPI's calculations from the rows shown.
- **Cut-off:**  14 October 2026. Results published after that date are not included.
- **Limitations:**  statuses are company-reported and not audited by SPI. Companies define their own scopes, baselines and units, so figures are not ranked across companies. Two held changes, a batch of four further 2025 targets and Reckitt's status update, are being applied in the 13 October 2026 check. Corrections follow the [corrections policy](https://www.strategicpackaginginsights.com/corrections/).

## Sources

1. SPI Buyers Database, live snapshot 13 October 2026, and SPI buyer profile analysis of 14 October 2026. /data/packaging-buyers-database/ (consulted 14 October 2026)
2. Ellen MacArthur Foundation, The Global Commitment 2025, overview (published 4 November 2025). [https://www.ellenmacarthurfoundation.org/global-commitment-2025/overview](https://www.ellenmacarthurfoundation.org/global-commitment-2025/overview) (consulted 14 October 2026)
3. Walmart, FY2026 ESG: Waste and circularity (29 July 2026). [https://corporate.walmart.com/purpose/esgreport/waste-and-circularity](https://corporate.walmart.com/purpose/esgreport/waste-and-circularity) (consulted 14 October 2026)
4. Schwarz Group, press release of 27 May 2026 on the joint plastic strategy of Lidl and Kaufland. [https://gruppe.schwarz/en/press/archive/2026/the-companies-of-schwarz-group-successfully-conclude-their-joint-plastic-strategy](https://gruppe.schwarz/en/press/archive/2026/the-companies-of-schwarz-group-successfully-conclude-their-joint-plastic-strategy) (consulted 14 October 2026)
5. Tesco PLC, Sustainability Report 2026. [https://www.tescoplc.com/media/yjmlhji0/tesco-sustainability-report-2026.pdf](https://www.tescoplc.com/media/yjmlhji0/tesco-sustainability-report-2026.pdf) (consulted 14 October 2026)
6. Nestlé, Packaging Sustainability Strategy (September 2026). [https://www.nestle.com/sites/default/files/2026-09/nestle-packaging-sustainability-strategy-en.pdf](https://www.nestle.com/sites/default/files/2026-09/nestle-packaging-sustainability-strategy-en.pdf) (consulted 14 October 2026)
7. Kenvue, Kenvue beats 2025 packaging goal (16 June 2026), and 2025 Healthy Lives Mission Report. [https://www.kenvue.com/media/kenvue-beats-2025-packaging-goal-demonstrates-continued-progress-more-sustainable-innovation](https://www.kenvue.com/media/kenvue-beats-2025-packaging-goal-demonstrates-continued-progress-more-sustainable-innovation) and [https://www.kenvue.com/our-commitments/healthy-lives-mission-report-2025](https://www.kenvue.com/our-commitments/healthy-lives-mission-report-2025) (consulted 14 October 2026)
8. Unilever, Annual Report and Accounts 2025. [https://www.unilever.com/files/unilever-annual-report-and-accounts-2025.pdf](https://www.unilever.com/files/unilever-annual-report-and-accounts-2025.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
9. Colgate-Palmolive, 2025 Sustainability and Social Impact Report. [https://www.colgatepalmolive.com/content/dam/cp-sites-aem/corporate/corporate/common/pdf/cp-2025-ssi-report.pdf](https://www.colgatepalmolive.com/content/dam/cp-sites-aem/corporate/corporate/common/pdf/cp-2025-ssi-report.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
10. Carrefour, 2025 Universal Registration Document (27 March 2026). [https://www.carrefour.com/sites/default/files/2026-04/CFR2025_URD_EN_PDF_MEL_270326_0.pdf](https://www.carrefour.com/sites/default/files/2026-04/CFR2025_URD_EN_PDF_MEL_270326_0.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
11. Diageo, ESG Reporting Index 2026. [https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/esg/2026/esg-reporting-index-2026.pdf](https://www.diageo.com/~/media/Files/D/Diageo-V2/Diageo-Corp/esg/2026/esg-reporting-index-2026.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
12. Haleon, Health, Inclusivity and Sustainability Report 2025. [https://www.haleon.com/content/dam/haleon/corporate/documents/investors/oar-2025/health-inclusivity-and-sustainability-report-2025-accessible.pdf](https://www.haleon.com/content/dam/haleon/corporate/documents/investors/oar-2025/health-inclusivity-and-sustainability-report-2025-accessible.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
13. Mondelēz International, Goals and progress. [https://www.mondelezinternational.com/snacking-made-right/reporting-and-disclosure/goals-and-progress/](https://www.mondelezinternational.com/snacking-made-right/reporting-and-disclosure/goals-and-progress/) (as given in SPI Buyers Database, consulted 13 October 2026)
14. Ahold Delhaize, 2025 Annual Report Highlights and Annual Report 2024 sustainability statements. [https://newsroom.aholddelhaize.com/download/d96c1ddd-3185-44f8-9c5a-c10a64a2973c/aholddelhaize2025highlights.pdf](https://newsroom.aholddelhaize.com/download/d96c1ddd-3185-44f8-9c5a-c10a64a2973c/aholddelhaize2025highlights.pdf) and [https://aholddelhaize.com/digitalannualreport/documents/Annual-report-2024---Ahold-Delhaize---Sustainability-statements---Environmental-information.pdf](https://aholddelhaize.com/digitalannualreport/documents/Annual-report-2024---Ahold-Delhaize---Sustainability-statements---Environmental-information.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
15. Nestlé, Packaging sustainability progress. [https://www.nestle.com/ask-nestle/environment/answers/packaging-sustainability-progress](https://www.nestle.com/ask-nestle/environment/answers/packaging-sustainability-progress) (as given in SPI Buyers Database, consulted 13 October 2026)
16. Keurig Dr Pepper, 2025 Impact Report. [https://www.keurigdrpepper.com/wp-content/uploads/2026/06/impact-report.pdf](https://www.keurigdrpepper.com/wp-content/uploads/2026/06/impact-report.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
17. Mars, 2025 Sustainable in a Generation Plan report. [https://www.mars.com/sites/g/files/dfsbuz106/files/2026-06/MARS_SIGP_2025.pdf](https://www.mars.com/sites/g/files/dfsbuz106/files/2026-06/MARS_SIGP_2025.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
18. Target, 2025 and 2026 Sustainability and Governance Reports. [https://corporate.target.com/getmedia/391e0902-54da-4a88-9325-4fa0098c2665/2025-Sustainability-and-Governance-Report.pdf](https://corporate.target.com/getmedia/391e0902-54da-4a88-9325-4fa0098c2665/2025-Sustainability-and-Governance-Report.pdf) and [https://corporate.target.com/getmedia/effd34b8-94e8-4269-9718-1c5e675fe143/2026-Sustainability-and-Governance-Report.pdf](https://corporate.target.com/getmedia/effd34b8-94e8-4269-9718-1c5e675fe143/2026-Sustainability-and-Governance-Report.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
19. McDonald's, Goal Performance and Reporting. [https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact/impact-strategy-and-reporting/performance-reports.html](https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact/impact-strategy-and-reporting/performance-reports.html) (as given in SPI Buyers Database, consulted 13 October 2026)
20. The Kraft Heinz Company, 2025 ESG Report, and Policies and reports page. [https://www.kraftheinzcompany.com/sustainability/pdf/KraftHeinz-2025-ESG-Report.pdf](https://www.kraftheinzcompany.com/sustainability/pdf/KraftHeinz-2025-ESG-Report.pdf) and [https://www.kraftheinzcompany.com/sustainability/verifications.html](https://www.kraftheinzcompany.com/sustainability/verifications.html) (as given in SPI Buyers Database, consulted 14 October 2026)
21. The Estée Lauder Companies, Fiscal 2025 Social Impact and Sustainability Report; Kimberly-Clark, 2025 Sustainability Report; Reckitt, Sustainability Report 2025. [https://media.elcompanies.com/files/e/estee-lauder-companies/global/our-impact/si-s25/sis-2025.pdf](https://media.elcompanies.com/files/e/estee-lauder-companies/global/our-impact/si-s25/sis-2025.pdf), [https://www.kimberly-clark.com/-/media/feature/kcc/corporate/pdf/key-download-pdf/KMB-2025-Sustainability-Report_Final.pdf](https://www.kimberly-clark.com/-/media/feature/kcc/corporate/pdf/key-download-pdf/KMB-2025-Sustainability-Report_Final.pdf) and [https://eu-assets.contentstack.com/v3/assets/blt93c8bc7a598af9f0/blt8d0848c0b02e7e52/69cd46220c530c95012e3f8d/Reckitt_Sustainability_Report_2025.pdf](https://eu-assets.contentstack.com/v3/assets/blt93c8bc7a598af9f0/blt8d0848c0b02e7e52/69cd46220c530c95012e3f8d/Reckitt_Sustainability_Report_2025.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
22. AB InBev, 2025 Annual Report; Marico, Integrated Annual Report 2025-26. [https://www.ab-inbev.com/sustainability](https://www.ab-inbev.com/sustainability) and [https://marico.com/investorspdf/Marico_Annual_Report_FY26.pdf](https://marico.com/investorspdf/Marico_Annual_Report_FY26.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
23. Nestlé India, Packaging; Hindustan Unilever, Plastics. [https://www.nestle.in/csv/environment/packaging](https://www.nestle.in/csv/environment/packaging) and [https://www.hul.co.in/sustainability/plastics/](https://www.hul.co.in/sustainability/plastics/) (as given in SPI Buyers Database, consulted 14 October 2026)
24. Pfizer, 2025 Impact Report; Sanofi, Eco-design Factsheet (July 2026). [https://cdn.pfizer.com/pfizercom/Pfizer_2025_Impact_Report_02JUN2026.pdf](https://cdn.pfizer.com/pfizercom/Pfizer_2025_Impact_Report_02JUN2026.pdf) and [https://www.sanofi.com/assets/dotcom/pages/docs/our-company/social-impact/responsible-business-values/esg-index/environment/factsheeteco-design2026-version-finale.pdf](https://www.sanofi.com/assets/dotcom/pages/docs/our-company/social-impact/responsible-business-values/esg-index/environment/factsheeteco-design2026-version-finale.pdf) (as given in SPI Buyers Database, consulted 13 October 2026)
25. L'Oréal, 2025 Universal Registration Document. [https://www.loreal-finance.com/eng/2025-universal-registration-document/en/article/51/](https://www.loreal-finance.com/eng/2025-universal-registration-document/en/article/51/) (as given in SPI Buyers Database, consulted 13 October 2026)